Fundraising CRM platforms:Which are most popular?
In September 2026, Givebutter was the most searched fundraising CRM platform worldwide, accounting for 45.1% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, Little Green Light, Bloomerang and Salesforce Nonprofit Cloud showed up in every answer. Bloomerang was recommended most often, coming first in three out of five responses.
GivebutterShare of searches 45.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KeelaShare of searches 20.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Raiser's EdgeShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
Little Green LightShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DonorPerfectShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top fundraising CRM platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Little Green Light, Bloomerang and Salesforce Nonprofit Cloud appeared every time. Bloomerang was recommended most often, coming first in three out of five answers. Little Green Light was second, and Givebutter was third. Keela, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising CRM platforms
5 answers
Asked ChatGPT
“Which fundraising CRM should I use?”
Asked ChatGPT
“What are the best fundraising CRMs?”
Asked ChatGPT
“What's the best fundraising CRM for a nonprofit team?”
Searched Google, AI Overview
“fundraising crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which fundraising CRM platforms do people search for most?
This chart shows how often people search Google for each fundraising CRM platform by name. Each line represents a brand's share of searches for all nine fundraising CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Givebutter, Keela, Raiser's Edge, Little Green Light, DonorPerfect, Neon CRM, Bloomerang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 60.5K | +22.2% | +3.6 points | |
| 2, held 2nd | 20.2% | 27.1K | 0% | -2.5 points | |
| 3, held 3rd | 13.5% | 18.1K | +22.3% | +1.1 points | |
| 4, held 4th | 9% | 12.1K | 0% | -1.1 points | |
| 5, held 5th | 4% | 5.4K | 0% | -0.5 points | |
| 6, held 6th | 3.3% | 4.4K | 0% | -0.4 points | |
| 7, held 7th | 2.7% | 3.6K | +24.1% | +0.2 points | |
| 8, held 8th | 1.5% | 2K | 0% | -0.2 points | |
| 9, held 9th | 0.75% | 1K | 0% | -0.1 points |
45.1%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.6 points.
2.
Keela20.2%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.5 points.
13.5%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
4%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Neon CRM3.3%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.7%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
Held 8th. 2K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Virtuous0.75%
Held 9th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among fundraising CRM platforms worldwide?
9 brands
In September 2026, Givebutter was the most searched among fundraising CRM platforms worldwide, with an estimated 60.5K branded searches, 45.1% of all searches for the nine we track. Keela is in 2nd place, 24.9 percentage points behind at 20.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Givebutter | 46.4% → 45.1% | 49.6%Apr 2026 | 35.6%May 2026 | 1st |
| Keela | 17% → 20.2% | 35.6%May 2026 | 14.8%Apr 2026 | 2nd |
| Raiser's Edge | 13.9% → 13.5% | 15.4%Feb 2026 | 8.7%May 2026 | 3rd |
| Little Green Light | 9.3% → 9% | 12.1%Jan 2026 | 8.7%May 2026 | 4th |
| DonorPerfect | 5.1% → 4% | 6.1%Dec 2025 | 3.9%May 2026 | 5th |
| Neon CRM | 3.4% → 3.3% | 4.1%Jul 2026 | 3.2%May 2026 | 6th |
| Bloomerang | 1.5% → 2.7% | 2.7%Jul 2026 | 1.4%Nov 2025 | 8th → 7th |
| Salesforce Nonprofit Cloud | 2.6% → 1.5% | 2.6%Oct 2025 | 1.5%Sep 2026 | 7th → 8th |
| Virtuous | 1% → 0.75% | 1.1%Jun 2026 | 0.75%Sep 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide decreased from 46.4% to 45.1%.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide increased from 17% to 20.2%.
- Across the 12 months ending September 2026, DonorPerfect’s share of searches among fundraising CRM platforms worldwide decreased from 5.1% to 4%.
- Across the 12 months ending September 2026, Bloomerang’s share of searches among fundraising CRM platforms worldwide increased from 1.5% to 2.7%.
- Across the 12 months ending September 2026, Salesforce Nonprofit Cloud’s share of searches among fundraising CRM platforms worldwide decreased from 2.6% to 1.5%.
- Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide peaked at 49.6% in April 2026 and was lowest at 35.6% in May 2026.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide peaked at 35.6% in May 2026 and was lowest at 14.8% in April 2026.
- Across the 12 months ending September 2026, Raiser's Edge’s share of searches among fundraising CRM platforms worldwide peaked at 15.4% in February 2026 and was lowest at 8.7% in May 2026.
- Across the 12 months ending September 2026, Little Green Light’s share of searches among fundraising CRM platforms worldwide peaked at 12.1% in January 2026 and was lowest at 8.7% in May 2026.
- Across the 12 months ending September 2026, DonorPerfect’s share of searches among fundraising CRM platforms worldwide peaked at 6.1% in December 2025 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, Bloomerang’s share of searches among fundraising CRM platforms worldwide peaked at 2.7% in July 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Bloomerang rose from 8th to 7th among fundraising CRM platforms worldwide.
- Across the 12 months ending September 2026, Salesforce Nonprofit Cloud fell from 7th to 8th among fundraising CRM platforms worldwide.
- Across the 12 months ending September 2026, Raiser's Edge, Little Green Light, Neon CRM and Virtuous held steady: their share of searches among fundraising CRM platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
8 changes
In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%.
In September 2026, Raiser's Edge gained share of searches among fundraising CRM platforms worldwide, from 12.4% to 13.5%.
In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.
In September 2026, Little Green Light lost share of searches among fundraising CRM platforms worldwide, from 10.1% to 9%.
In September 2026, DonorPerfect lost share of searches among fundraising CRM platforms worldwide, from 4.5% to 4%.
Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
Estimated monthly branded searches for Salesforce Nonprofit Cloud worldwide fell 40.6% over 12 measured months, from 3.4K to 2K in September 2026.
Estimated monthly branded searches for Virtuous worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Compare popularity between leading brands
- Givebutter vs Keela: compare popularity
- Givebutter vs Raiser's Edge: compare popularity
- Givebutter vs Little Green Light: compare popularity
- Givebutter vs DonorPerfect: compare popularity
- Keela vs Raiser's Edge: compare popularity
- Keela vs Little Green Light: compare popularity
- Keela vs DonorPerfect: compare popularity
- Raiser's Edge vs Little Green Light: compare popularity
- Raiser's Edge vs DonorPerfect: compare popularity
- Little Green Light vs DonorPerfect: compare popularity
- Compare any of these brands
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