Brandwave

How popular isKeela?

In September 2026, people searched for Keela by name about 27,100 times worldwide, a 22.1% increase from the previous year. These searches made up 20.2% of all global fundraising CRM platform searches, placing Keela second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about fundraising CRM platforms, Keela did not appear in any of the answers.

Search and AI answers in September 2026

Keela is the second most searched of 9 competitors and not listed in any AI answer.

  1. GivebutterShare of searches 45.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. KeelaShare of searches 20.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Raiser's EdgeShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  4. Little Green LightShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DonorPerfectShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top fundraising CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keela did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomerang1st
  2. Little Green Light2nd
  3. Givebutter3rd
  4. Neon CRM4th
  5. DonorPerfect5th
  6. Salesforce Nonprofit Cloud6th
  7. Virtuous7th
  8. Raiser's Edge8th
  9. Keela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fundraising CRM platforms compete with Keela?

Keela against fundraising CRM platforms worldwide, by month

Share of searches by month for Givebutter, Keela, Raiser's Edge, Little Green Light, DonorPerfect, Neon CRM, Bloomerang. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterKeelaRaiser's EdgeLittle Green LightDonorPerfectNeon CRMBloomerangSalesforce Nonprofit CloudVirtuous
Oct 202546.4%17%13.9%9.3%5.1%3.4%1.5%2.6%1%
Nov 202543.5%19.5%13%10.6%4.7%3.9%1.4%2.4%0.88%
Dec 202545.8%16.8%11.2%11.2%6.1%4.1%1.8%2.1%0.93%
Jan 202640.6%18.2%14.8%12.1%5.4%3.6%2%2.4%0.82%
Feb 202642.1%18.9%15.4%10.3%4.6%3.7%2%2.2%0.85%
Mar 202646.6%17.1%13.9%9.3%4.2%3.4%2.2%2.2%1%
Apr 202649.6%14.8%12.1%9.9%4.4%3.6%2%2.4%1.1%
May 202635.6%35.6%8.7%8.7%3.9%3.2%1.7%1.8%0.93%
Jun 202642.2%23.1%10.3%10.3%4.6%3.8%2.5%2.1%1.1%
Jul 202637.6%25.1%11.2%11.2%5%4.1%2.7%2.2%0.93%
Aug 202641.5%22.7%12.4%10.1%4.5%3.7%2.4%1.7%0.84%
Sep 202645.1%20.2%13.5%9%4%3.3%2.7%1.5%0.75%

  1. 1.Givebutter

    45.1%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.6 points.

  2. 2.Keela

    20.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Raiser's Edge

    13.5%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  4. 4.Little Green Light

    9%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.DonorPerfect

    4%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Neon CRM

    3.3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Bloomerang

    2.7%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.Salesforce Nonprofit Cloud

    1.5%

    Held 8th. 2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Virtuous

    0.75%

    Held 9th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Keela and its closest rivals

Every comparison with Keela

8 comparisons

How has branded search demand for Keela changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Keela worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide increased from 17% to 20.2%.
  • Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide peaked at 35.6% in May 2026 and was lowest at 14.8% in April 2026.

How did search popularity change for fundraising CRM platforms worldwide in September 2026?

6 changes

  1. In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%.

  2. In September 2026, Raiser's Edge gained share of searches among fundraising CRM platforms worldwide, from 12.4% to 13.5%.

  3. In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.

  4. In September 2026, Little Green Light lost share of searches among fundraising CRM platforms worldwide, from 10.1% to 9%.

  5. In September 2026, DonorPerfect lost share of searches among fundraising CRM platforms worldwide, from 4.5% to 4%.

  6. Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.

How are Keela’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Keela’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • keela

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How the Brand Demand Index is measured

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