Keela vs Salesforce Nonprofit Cloud:Which is more popular?
In September 2026, Keela had more branded searches than Salesforce Nonprofit Cloud among fundraising CRM platforms worldwide. Keela had about 27,100 branded searches, while Salesforce Nonprofit Cloud had 2,020. Keela made up 20.2% of all fundraising CRM platform searches we track, and Salesforce Nonprofit Cloud accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about fundraising CRM platforms, Salesforce Nonprofit Cloud appeared in all five answers and Keela in none.
Who do people search for more?
Keela, about 13 searches for every 1 for Salesforce Nonprofit Cloud
Who does AI mention more?
Salesforce Nonprofit Cloud, mentioned in every answer we collected
Who does AI recommend more?
Salesforce Nonprofit Cloud, the only one of the two named
Follow Keela vs Salesforce Nonprofit Cloud and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fundraising CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salesforce Nonprofit Cloud appeared in all five answers. Keela did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising CRM platforms
5 answers
Asked ChatGPT
“Which fundraising CRM should I use?”
Asked ChatGPT
“What are the best fundraising CRMs?”
Asked ChatGPT
“What's the best fundraising CRM for a nonprofit team?”
Searched Google, AI Overview
“fundraising crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Keela or Salesforce Nonprofit Cloud more popular in search?
This chart shows how often people search Google for Keela and Salesforce Nonprofit Cloud by name. Each line represents a brand's share of searches for all nine fundraising CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Keela, Salesforce Nonprofit Cloud. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
How has the Keela and Salesforce Nonprofit Cloud comparison changed over the last 12 months?
3 findings
- Keela was ahead of Salesforce Nonprofit Cloud in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide moved from 17% to 20.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Salesforce Nonprofit Cloud’s share of searches among fundraising CRM platforms worldwide moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 3.4K to 2K.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
2 changes
In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.
Estimated monthly branded searches for Salesforce Nonprofit Cloud worldwide fell 40.6% over 12 measured months, from 3.4K to 2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Keela’s and Salesforce Nonprofit Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keela
1 branded search term
- keela
Salesforce Nonprofit Cloud
2 branded search terms
- salesforce nonprofit
- salesforce nonprofit cloud
Other head-to-heads among fundraising CRM platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.