Keela vs Virtuous:Which is more popular?
In September 2026, Keela had more branded searches than Virtuous among fundraising CRM platforms worldwide. Keela had about 27,100 branded searches, while Virtuous had 1,000. Keela made up 20.2% of all fundraising CRM platform searches we track, and Virtuous accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fundraising CRM platforms, Virtuous appeared in three of the five answers and Keela in none.
Who do people search for more?
Keela, about 27 searches for every 1 for Virtuous
Who does AI mention more?
Virtuous, mentioned in 3 of 5 answers, Keela in 0
Who does AI recommend more?
Virtuous, the only one of the two named
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Top fundraising CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Keela did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising CRM platforms
5 answers
Asked ChatGPT
“Which fundraising CRM should I use?”
Asked ChatGPT
“What are the best fundraising CRMs?”
Asked ChatGPT
“What's the best fundraising CRM for a nonprofit team?”
Searched Google, AI Overview
“fundraising crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Keela or Virtuous more popular in search?
This chart shows how often people search Google for Keela and Virtuous by name. Each line represents a brand's share of searches for all nine fundraising CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Keela, Virtuous. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
How has the Keela and Virtuous comparison changed over the last 12 months?
3 findings
- Keela was ahead of Virtuous in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide moved from 17% to 20.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Virtuous’ share of searches among fundraising CRM platforms worldwide moved from 1% to 0.75%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
2 changes
In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.
Estimated monthly branded searches for Virtuous worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keela’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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