Givebutter vs Keela:Which is searched more?
In September 2026, Givebutter had more branded searches than Keela among fundraising CRM platforms worldwide. Givebutter had about 60,500 branded searches, while Keela had 27,100. Givebutter made up 45.1% of all fundraising CRM platform searches we track, and Keela accounted for 20.2%. These are worldwide searches for English-language branded terms.
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Is Givebutter or Keela more popular in search?
Compare the fundraising crm platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Givebutter, Keela. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
How has the Givebutter and Keela comparison changed over the last 12 months?
3 findings
- Givebutter was ahead of Keela in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide moved from 46.4% to 45.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide moved from 17% to 20.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
2 changes
In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%.
In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Givebutter’s and Keela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Givebutter
1 branded search term
- givebutter
Keela
1 branded search term
- keela
Other head-to-heads among fundraising CRM platforms
Givebutter vs Raiser's Edge: compare search popularity
Givebutter vs Little Green Light: compare search popularity
Givebutter vs DonorPerfect: compare search popularity- Keela vs Raiser's Edge: compare search popularity
- Keela vs Little Green Light: compare search popularity
- Keela vs DonorPerfect: compare search popularity
Put your own brand in this comparison
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