Brandwave

How popular isGivebutter in search?

In September 2026, people searched for Givebutter by name about 60,500 times worldwide, about the same as the previous year. These searches made up 45.1% of all global fundraising CRM platform searches, placing Givebutter first out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Givebutter45.1%
  2. Keela20.2%
  3. Raiser's Edge13.5%
  4. Little Green Light9%
  5. DonorPerfect4%
  6. Neon CRM3.3%
  7. Bloomerang2.7%
  8. Salesforce Nonprofit Cloud1.5%
  9. Virtuous0.75%
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Which fundraising CRM platforms compete with Givebutter?

Givebutter against fundraising CRM platforms worldwide, by month

Share of searches by month for Givebutter, Keela, Raiser's Edge, Little Green Light, DonorPerfect, Neon CRM, Bloomerang. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterKeelaRaiser's EdgeLittle Green LightDonorPerfectNeon CRMBloomerangSalesforce Nonprofit CloudVirtuous
Oct 202546.4%17%13.9%9.3%5.1%3.4%1.5%2.6%1%
Nov 202543.5%19.5%13%10.6%4.7%3.9%1.4%2.4%0.88%
Dec 202545.8%16.8%11.2%11.2%6.1%4.1%1.8%2.1%0.93%
Jan 202640.6%18.2%14.8%12.1%5.4%3.6%2%2.4%0.82%
Feb 202642.1%18.9%15.4%10.3%4.6%3.7%2%2.2%0.85%
Mar 202646.6%17.1%13.9%9.3%4.2%3.4%2.2%2.2%1%
Apr 202649.6%14.8%12.1%9.9%4.4%3.6%2%2.4%1.1%
May 202635.6%35.6%8.7%8.7%3.9%3.2%1.7%1.8%0.93%
Jun 202642.2%23.1%10.3%10.3%4.6%3.8%2.5%2.1%1.1%
Jul 202637.6%25.1%11.2%11.2%5%4.1%2.7%2.2%0.93%
Aug 202641.5%22.7%12.4%10.1%4.5%3.7%2.4%1.7%0.84%
Sep 202645.1%20.2%13.5%9%4%3.3%2.7%1.5%0.75%

  1. 1.Givebutter

    45.1%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.6 points.

  2. 2.Keela

    20.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Raiser's Edge

    13.5%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  4. 4.Little Green Light

    9%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.DonorPerfect

    4%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Neon CRM

    3.3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Bloomerang

    2.7%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.Salesforce Nonprofit Cloud

    1.5%

    Held 8th. 2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Virtuous

    0.75%

    Held 9th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Givebutter and its closest rivals

Every comparison with Givebutter

27 comparisons

How has branded search demand for Givebutter changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Givebutter worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide decreased from 46.4% to 45.1%.
  • Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide peaked at 49.6% in April 2026 and was lowest at 35.6% in May 2026.

How did search popularity change for fundraising CRM platforms worldwide in September 2026?

6 changes

  1. In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%.

  2. In September 2026, Raiser's Edge gained share of searches among fundraising CRM platforms worldwide, from 12.4% to 13.5%.

  3. In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.

  4. In September 2026, Little Green Light lost share of searches among fundraising CRM platforms worldwide, from 10.1% to 9%.

  5. In September 2026, DonorPerfect lost share of searches among fundraising CRM platforms worldwide, from 4.5% to 4%.

  6. Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.

How are Givebutter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Givebutter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • givebutter

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How the Brand Demand Index is measured

Where does Givebutter compete?

Givebutter is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fundraising platforms3rd of 63.4%Show ranking
Nonprofit fundraising platforms2nd of 825.7%Show ranking
Fundraising CRM platforms1st of 945.1%Shown above
Charity auction software1st of 1054.1%Show ranking
Donor CRM platforms1st of 964.6%Show ranking
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