Brandwave

Fundraising platforms:Which are searched most?

In August 2026, GoFundMe was the most searched among fundraising platforms worldwide, with an estimated 1.8M branded searches and 94.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GoFundMe94.9%
  2. Givebutter2.6%
  3. JustGiving1.7%
  4. Donorbox0.77%

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Share of SearchLeaderboard

Compare the platforms charities and individuals raise donations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fundraising platforms worldwide, by month

Share of Search by month for GoFundMe, Givebutter. The figures are in the table below the chart.

View monthly share of search table
MonthGoFundMeGivebutterJustGivingDonorbox
Oct 202592.1%3.7%2.5%1.7%
Nov 202593.5%3.1%2.1%1.4%
Dec 202594.6%2.6%1.7%1.1%
Jan 202695%2.1%1.7%1.1%
Feb 202694.2%2.5%2.1%1.1%
Mar 202693.3%3.1%2.5%1.1%
Apr 202693.3%3.1%2.5%1.1%
May 202694.4%2.6%2.1%0.93%
Jun 202693.3%3.1%2.5%1.1%
Jul 202695.2%2.1%1.7%0.94%
Aug 202694.9%2.6%1.7%0.77%
Sep 2026————

This month’s ranking, August 2026

  1. 1.GoFundMe

    94.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Givebutter

    2.6%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  3. 3.JustGiving

    1.7%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Donorbox

    0.77%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among fundraising platforms worldwide?

In August 2026, GoFundMe was the most searched among fundraising platforms worldwide, with an estimated 1.8M branded searches and 94.9% estimated Share of Search within this set. Givebutter is in 2nd place, 92.4 percentage points behind at 2.6% Share of Search.

Global fundraising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GoFundMe92.1% → 94.9%95.2%Jul 202692.1%Oct 20251st
Givebutter3.7% → 2.6%3.7%Oct 20252.1%Jan 20262nd
JustGiving2.5% → 1.7%2.5%Mar 20261.7%Dec 20253rd
Donorbox1.7% → 0.77%1.7%Oct 20250.77%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among fundraising platforms worldwide increased from 92.1% to 94.9%.
  • Across the 11 months ending August 2026, Givebutter’s estimated Share of Search among fundraising platforms worldwide decreased from 3.7% to 2.6%.
  • Across the 11 months ending August 2026, JustGiving’s estimated Share of Search among fundraising platforms worldwide decreased from 2.5% to 1.7%.
  • Across the 11 months ending August 2026, Donorbox’s estimated Share of Search among fundraising platforms worldwide decreased from 1.7% to 0.77%.
  • Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among fundraising platforms worldwide peaked at 95.2% in July 2026 and was lowest at 92.1% in October 2025.
  • Across the 11 months ending August 2026, Givebutter’s estimated Share of Search among fundraising platforms worldwide peaked at 3.7% in October 2025 and was lowest at 2.1% in January 2026.

How did search popularity change for fundraising platforms worldwide in August 2026?

  1. Estimated monthly branded searches for GoFundMe worldwide rose 22% over 11 measured months, from 1.5M to 1.8M in August 2026.

  2. Estimated monthly branded searches for Donorbox worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for JustGiving worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Givebutter worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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