GoFundMe vs Zeffy:Which is more popular?
In September 2026, GoFundMe had more branded searches than Zeffy among fundraising platforms worldwide. GoFundMe had about 1.5 million branded searches, while Zeffy had 135,000. GoFundMe made up 85.2% of all fundraising platform searches we track, and Zeffy accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, GoFundMe appeared in all five answers and Zeffy in three. GoFundMe was mentioned before Zeffy in three out of four answers.
Who do people search for more?
GoFundMe, about 11 searches for every 1 for Zeffy
Who does AI mention more?
GoFundMe, mentioned in every answer we collected
Who does AI recommend more?
GoFundMe, named ahead of Zeffy in 3 of 4 answers
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Top fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GoFundMe appeared in all five answers. Zeffy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GoFundMe was listed before Zeffy in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GoFundMe1st
Givebutter2nd
Zeffy3rd
Donorbox4th
Fundraise Up5th
JustGiving–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GoFundMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zeffy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Givebutter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Donorbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JustGiving0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising platforms
5 answers
Asked ChatGPT
“Which fundraising platform should I use?”
Asked ChatGPT
“What are the best fundraising platforms?”
Asked ChatGPT
“What's the best fundraising platform for raising donations?”
Searched Google, AI Overview
“fundraising platforms”
Searched Google, AI Overview
“crowdfunding platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GoFundMe or Zeffy more popular in search?
This chart shows how often people search Google for GoFundMe and Zeffy by name. Each line represents a brand's share of searches for all six fundraising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for GoFundMe, Zeffy. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoFundMe | Zeffy | Givebutter | JustGiving | Donorbox | Fundraise Up |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 5.2% | 3.5% | 2.3% | 1.6% | 0.58% |
| Nov 2025 | 87.9% | 5.3% | 2.9% | 1.9% | 1.3% | 0.62% |
| Dec 2025 | 90.7% | 3.7% | 2.5% | 1.6% | 1.1% | 0.45% |
| Jan 2026 | 91.2% | 3.7% | 2% | 1.6% | 1.1% | 0.37% |
| Feb 2026 | 89.7% | 4.4% | 2.4% | 2% | 1.1% | 0.42% |
| Mar 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.5% |
| Apr 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.48% |
| May 2026 | 89% | 5.3% | 2.4% | 2% | 0.88% | 0.41% |
| Jun 2026 | 89.8% | 4.4% | 2.4% | 2% | 0.89% | 0.42% |
| Jul 2026 | 90.6% | 4.5% | 2% | 1.6% | 0.9% | 0.41% |
| Aug 2026 | 89.4% | 5.4% | 2.4% | 1.6% | 0.72% | 0.42% |
| Sep 2026 | 85.2% | 7.7% | 3.4% | 2.3% | 0.84% | 0.6% |
How has the GoFundMe and Zeffy comparison changed over the last 12 months?
3 findings
- GoFundMe was ahead of Zeffy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among fundraising platforms worldwide moved from 86.8% to 85.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for fundraising platforms worldwide in September 2026?
2 changes
In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%.
In September 2026, GoFundMe lost share of searches among fundraising platforms worldwide, from 89.4% to 85.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GoFundMe’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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