Brandwave

How popular isZeffy?

In September 2026, people searched for Zeffy by name about 135,000 times worldwide, a 49.2% increase from the previous year. These searches made up 7.7% of all global fundraising platform searches, placing Zeffy second out of six platforms. When we asked both ChatGPT and Google AI Overviews about fundraising platforms, Zeffy appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Zeffy is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. GoFundMeShare of searches 85.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZeffyShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. GivebutterShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. JustGivingShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DonorboxShare of searches 0.84%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zeffy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zeffy is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoFundMe1st
  2. Givebutter2nd
  3. Zeffy3rd
  4. Donorbox4th
  5. Fundraise Up5th
  6. JustGiving–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GoFundMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zeffy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Givebutter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donorbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JustGiving0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fundraising platforms compete with Zeffy?

Zeffy against fundraising platforms worldwide, by month

Share of searches by month for GoFundMe, Zeffy, Givebutter, JustGiving. The figures are in the table below the chart.

View monthly share of searches table
MonthGoFundMeZeffyGivebutterJustGivingDonorboxFundraise Up
Oct 202586.8%5.2%3.5%2.3%1.6%0.58%
Nov 202587.9%5.3%2.9%1.9%1.3%0.62%
Dec 202590.7%3.7%2.5%1.6%1.1%0.45%
Jan 202691.2%3.7%2%1.6%1.1%0.37%
Feb 202689.7%4.4%2.4%2%1.1%0.42%
Mar 202687.9%5.3%2.9%2.4%1.1%0.5%
Apr 202687.9%5.3%2.9%2.4%1.1%0.48%
May 202689%5.3%2.4%2%0.88%0.41%
Jun 202689.8%4.4%2.4%2%0.89%0.42%
Jul 202690.6%4.5%2%1.6%0.9%0.41%
Aug 202689.4%5.4%2.4%1.6%0.72%0.42%
Sep 202685.2%7.7%3.4%2.3%0.84%0.6%

  1. 1.GoFundMe

    85.2%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.3 points.

  2. 2.Zeffy

    7.7%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +2.3 points.

  3. 3.Givebutter

    3.4%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. 4.JustGiving

    2.3%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  5. 5.Donorbox

    0.84%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Fundraise Up

    0.6%

    Held 6th. 10.5K estimated branded searches, +23.5% vs prior month. Share +0.2 points.

Compare popularity between Zeffy and its closest rivals

Every comparison with Zeffy

9 comparisons

How has branded search demand for Zeffy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zeffy worldwide rose from 90.5K to 135K.
  • Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide increased from 5.2% to 7.7%.
  • Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide peaked at 7.7% in September 2026 and was lowest at 3.7% in December 2025.

How did search popularity change for fundraising platforms worldwide in September 2026?

5 changes

  1. In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%.

  2. In September 2026, Givebutter gained share of searches among fundraising platforms worldwide, from 2.4% to 3.4%.

  3. In September 2026, JustGiving gained share of searches among fundraising platforms worldwide, from 1.6% to 2.3%.

  4. In September 2026, GoFundMe lost share of searches among fundraising platforms worldwide, from 89.4% to 85.2%.

  5. Estimated monthly branded searches for Donorbox worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are Zeffy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zeffy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zeffy

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How the Brand Demand Index is measured

Where does Zeffy compete?

Zeffy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fundraising platforms2nd of 67.7%Shown above
Nonprofit fundraising platforms1st of 857.3%Show ranking
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Is Zeffy your brand?

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