How popular isZeffy?
In September 2026, people searched for Zeffy by name about 135,000 times worldwide, a 49.2% increase from the previous year. These searches made up 57.3% of all global nonprofit fundraising platform searches, placing Zeffy first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about nonprofit fundraising platforms, Zeffy appeared in all answers and was the second most recommended of the eight.
Zeffy is the most searched of 8 competitors and the second most recommended in AI answers.
ZeffyShare of searches 57.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
GivebutterShare of searches 25.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DonorboxShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Fundraise UpShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
FunraiseShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top nonprofit fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffy appeared in all five answers. Zeffy is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Givebutter1st
- Zeffy2nd
- Donorbox3rd
GoFundMe Pro4th
Bloomerang5th
Classy6th- Fundraise Up7th
- Funraise–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Donorbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoFundMe Pro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Classy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bloomerang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Funraise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nonprofit fundraising platforms
5 answers
Asked ChatGPT
“Which nonprofit fundraising platform should I use?”
Asked ChatGPT
“What are the best nonprofit fundraising platforms?”
Asked ChatGPT
“What's the best nonprofit fundraising platform for a charity donation site?”
Searched Google, AI Overview
“nonprofit fundraising platform”
Searched Google, AI Overview
“best fundraising platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which nonprofit fundraising platforms compete with Zeffy?
Share of searches by month for Zeffy, Givebutter, Donorbox, Fundraise Up, Funraise, GoFundMe Pro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zeffy | Givebutter | Donorbox | Fundraise Up | Funraise | GoFundMe Pro | Bloomerang | Classy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 30.2% | 13.5% | 5% | 2.7% | 2.2% | 0.95% | 0.29% |
| Nov 2025 | 49.7% | 27.2% | 12.2% | 5.8% | 2.4% | 1.6% | 0.88% | 0.25% |
| Dec 2025 | 45.3% | 30.3% | 13.6% | 5.5% | 2.2% | 1.8% | 1.2% | 0.24% |
| Jan 2026 | 40.7% | 22.3% | 12.2% | 4% | 18.2% | 1.3% | 1.1% | 0.18% |
| Feb 2026 | 49.9% | 27.3% | 12.2% | 4.7% | 2.4% | 2% | 1.3% | 0.21% |
| Mar 2026 | 50.9% | 28% | 10.3% | 4.9% | 2.5% | 2% | 1.3% | 0.18% |
| Apr 2026 | 51.1% | 28.1% | 10.3% | 4.6% | 2.5% | 2% | 1.1% | 0.14% |
| May 2026 | 55.7% | 25.1% | 9.2% | 4.3% | 2.2% | 2.2% | 1.2% | 0.13% |
| Jun 2026 | 50.9% | 27.8% | 10.2% | 4.8% | 2% | 2.5% | 1.6% | 0.14% |
| Jul 2026 | 53.7% | 24% | 10.7% | 4.9% | 2.1% | 2.6% | 1.7% | 0.13% |
| Aug 2026 | 56.2% | 25.3% | 7.6% | 4.3% | 2.2% | 2.8% | 1.5% | 0.11% |
| Sep 2026 | 57.3% | 25.7% | 6.3% | 4.5% | 2.3% | 2.3% | 1.5% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 135K | +22.7% | +1.1 points | |
| 2, held 2nd | 25.7% | 60.5K | +22.2% | +0.4 points | |
| 3, held 3rd | 6.3% | 14.8K | 0% | -1.3 points | |
| 4, held 4th | 4.5% | 10.5K | +23.5% | +0.1 points | |
| 5, moved from 6th to 5th | 2.3% | 5.4K | +22.7% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.3% | 5.4K | 0% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.5% | 3.6K | +24.1% | 0 points | |
| 8, held 8th | 0.11% | 260 | +18.2% | 0 points |
1.
Zeffy57.3%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
25.7%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
3.
Donorbox6.3%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.5%
Held 4th. 10.5K estimated branded searches, +23.5% vs prior month. Share +0.1 points.
5.
Funraise2.3%
Moved from 6th to 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
2.3%
Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.5%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
8.
Classy0.11%
Held 8th. 260 estimated branded searches, +18.2% vs prior month. Share 0 points.
Compare popularity between Zeffy and its closest rivals
Every comparison with Zeffy
9 comparisons
How has branded search demand for Zeffy changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zeffy worldwide rose from 90.5K to 135K.
- Across the 12 months ending September 2026, Zeffy’s share of searches among nonprofit fundraising platforms worldwide increased from 45.2% to 57.3%.
- Across the 12 months ending September 2026, Zeffy’s share of searches among nonprofit fundraising platforms worldwide peaked at 57.3% in September 2026 and was lowest at 40.7% in January 2026.
How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?
6 changes
In September 2026, Zeffy gained share of searches among nonprofit fundraising platforms worldwide, from 56.2% to 57.3%.
In September 2026, Donorbox lost share of searches among nonprofit fundraising platforms worldwide, from 7.6% to 6.3%.
In September 2026, Funraise rose from 6th to 5th among nonprofit fundraising platforms worldwide.
In September 2026, GoFundMe Pro fell from 5th to 6th among nonprofit fundraising platforms worldwide.
Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
Estimated monthly branded searches for Classy worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026.
How are Zeffy’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Zeffy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zeffy
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Where does Zeffy compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fundraising platforms | 2nd of 6 | 7.7% | Show ranking |
| Nonprofit fundraising platforms | 1st of 8 | 57.3% | Shown above |
Is Zeffy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.