Brandwave

JustGiving vs Zeffy:Which is more popular?

In September 2026, Zeffy had more branded searches than JustGiving among fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while JustGiving had 40,500. Zeffy made up 7.7% of all fundraising platform searches we track, and JustGiving accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, Zeffy appeared in three of the five answers and JustGiving in none.

Among fundraising platforms worldwide in September 2026

Who do people search for more?

Zeffy, about 3 searches for every 1 for JustGiving

Zeffy 135K searchesJustGiving 40.5K searches

Who does AI mention more?

Zeffy, mentioned in 3 of 5 answers, JustGiving in 0

Zeffy in 3 of 5JustGiving in 0 of 5

Who does AI recommend more?

Zeffy, the only one of the two named

Zeffy first in 3JustGiving never named

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Top fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zeffy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. JustGiving did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoFundMe1st
  2. Givebutter2nd
  3. Zeffy3rd
  4. Donorbox4th
  5. Fundraise Up5th
  6. JustGiving–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GoFundMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zeffy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Givebutter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donorbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JustGiving0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is JustGiving or Zeffy more popular in search?

This chart shows how often people search Google for JustGiving and Zeffy by name. Each line represents a brand's share of searches for all six fundraising platforms we track, month by month, from English-language searches worldwide.

JustGiving and Zeffy among fundraising platforms worldwide, by month

Share of searches by month for Zeffy, JustGiving. The figures are in the table below the chart.

View monthly share of searches table
MonthGoFundMeZeffyGivebutterJustGivingDonorboxFundraise Up
Oct 202586.8%5.2%3.5%2.3%1.6%0.58%
Nov 202587.9%5.3%2.9%1.9%1.3%0.62%
Dec 202590.7%3.7%2.5%1.6%1.1%0.45%
Jan 202691.2%3.7%2%1.6%1.1%0.37%
Feb 202689.7%4.4%2.4%2%1.1%0.42%
Mar 202687.9%5.3%2.9%2.4%1.1%0.5%
Apr 202687.9%5.3%2.9%2.4%1.1%0.48%
May 202689%5.3%2.4%2%0.88%0.41%
Jun 202689.8%4.4%2.4%2%0.89%0.42%
Jul 202690.6%4.5%2%1.6%0.9%0.41%
Aug 202689.4%5.4%2.4%1.6%0.72%0.42%
Sep 202685.2%7.7%3.4%2.3%0.84%0.6%

How has the JustGiving and Zeffy comparison changed over the last 12 months?

3 findings
  • Zeffy was ahead of JustGiving in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JustGiving’s share of searches among fundraising platforms worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 135K.

How did search popularity change for fundraising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%.

  2. In September 2026, JustGiving gained share of searches among fundraising platforms worldwide, from 1.6% to 2.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JustGiving’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JustGiving

1 branded search term

  • justgiving

Zeffy

1 branded search term

  • zeffy

How the Brand Demand Index is measured

Other head-to-heads among fundraising platforms

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