Brandwave

How popular isJustGiving in search?

In August 2026, there were an estimated 33.1K branded searches for JustGiving worldwide which is down 18.3% over the last 11 months. JustGiving holds 1.7% estimated Share of Search among fundraising platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GoFundMe94.9%
  2. Givebutter2.6%
  3. JustGiving1.7%
  4. Donorbox0.77%
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Which fundraising platforms compete with JustGiving?

JustGiving against fundraising platforms worldwide, by month

Share of Search by month for GoFundMe, Givebutter, JustGiving. The figures are in the table below the chart.

View monthly share of search table
MonthGoFundMeGivebutterJustGivingDonorbox
Oct 202592.1%3.7%2.5%1.7%
Nov 202593.5%3.1%2.1%1.4%
Dec 202594.6%2.6%1.7%1.1%
Jan 202695%2.1%1.7%1.1%
Feb 202694.2%2.5%2.1%1.1%
Mar 202693.3%3.1%2.5%1.1%
Apr 202693.3%3.1%2.5%1.1%
May 202694.4%2.6%2.1%0.93%
Jun 202693.3%3.1%2.5%1.1%
Jul 202695.2%2.1%1.7%0.94%
Aug 202694.9%2.6%1.7%0.77%
Sep 2026————
  1. 1.GoFundMe

    94.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  3. Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Donorbox

    0.77%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between JustGiving and its closest rivals

How has branded search demand for JustGiving changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JustGiving worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, JustGiving’s estimated Share of Search among fundraising platforms worldwide decreased from 2.5% to 1.7%.

How did search popularity change for fundraising platforms worldwide in August 2026?

  1. Estimated monthly branded searches for GoFundMe worldwide rose 22% over 11 measured months, from 1.5M to 1.8M in August 2026.

  2. Estimated monthly branded searches for Donorbox worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for JustGiving worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Givebutter worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is JustGiving measured?

Brandwave collects information about searches that people make online using JustGiving’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • justgiving

Do you work for JustGiving? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is JustGiving your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.