Brandwave

Givebutter vs JustGiving:Which is searched more?

In August 2026, Givebutter had more branded searches than JustGiving among fundraising platforms worldwide. Givebutter was estimated to have 49.5K branded searches compared to JustGiving’s 33.1K, and held a 2.6% Share of Search versus JustGiving’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among fundraising platforms worldwide in August 2026Which is more popular in search, Givebutter or JustGiving?
Givebutter2.6%49.5K searches
vs
JustGiving1.7%33.1K searches

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Which is more popular in search, Givebutter or JustGiving?

Compare the platforms charities and individuals raise donations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Givebutter and JustGiving among fundraising platforms worldwide, by month

Share of Search by month for Givebutter, JustGiving. The figures are in the table below the chart.

View monthly share of search table
MonthGivebutterJustGiving
Oct 20253.7%2.5%
Nov 20253.1%2.1%
Dec 20252.6%1.7%
Jan 20262.1%1.7%
Feb 20262.5%2.1%
Mar 20263.1%2.5%
Apr 20263.1%2.5%
May 20262.6%2.1%
Jun 20263.1%2.5%
Jul 20262.1%1.7%
Aug 20262.6%1.7%
Sep 2026——

How has the Givebutter and JustGiving comparison changed over the last 12 months?

  • Givebutter was ahead of JustGiving in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Givebutter’s estimated Share of Search among fundraising platforms worldwide moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, JustGiving’s estimated Share of Search among fundraising platforms worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for fundraising platforms worldwide in August 2026?

  1. Estimated monthly branded searches for JustGiving worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  2. Estimated monthly branded searches for Givebutter worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Givebutter’s and JustGiving’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Givebutter

1 branded search term

  • givebutter

JustGiving

1 branded search term

  • justgiving

How the Brand Demand Index is measured

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