Givebutter vs Zeffy:Which is more popular?
In September 2026, Zeffy had more branded searches than Givebutter among fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while Givebutter had 60,500. Zeffy made up 7.7% of all fundraising platform searches we track, and Givebutter accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, Givebutter and Zeffy each appeared in three of the five answers. Givebutter and Zeffy were each mentioned first in two of the four answers.
Who do people search for more?
Zeffy, about 2 searches for every 1 for Givebutter
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Givebutter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zeffy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Givebutter and Zeffy were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GoFundMe1st
Givebutter2nd- Zeffy3rd
Donorbox4th
Fundraise Up5th
JustGiving–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GoFundMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zeffy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Givebutter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Donorbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JustGiving0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising platforms
5 answers
Asked ChatGPT
“Which fundraising platform should I use?”
Asked ChatGPT
“What are the best fundraising platforms?”
Asked ChatGPT
“What's the best fundraising platform for raising donations?”
Searched Google, AI Overview
“fundraising platforms”
Searched Google, AI Overview
“crowdfunding platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Givebutter or Zeffy more popular in search?
This chart shows how often people search Google for Givebutter and Zeffy by name. Each line represents a brand's share of searches for all six fundraising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zeffy, Givebutter. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoFundMe | Zeffy | Givebutter | JustGiving | Donorbox | Fundraise Up |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 5.2% | 3.5% | 2.3% | 1.6% | 0.58% |
| Nov 2025 | 87.9% | 5.3% | 2.9% | 1.9% | 1.3% | 0.62% |
| Dec 2025 | 90.7% | 3.7% | 2.5% | 1.6% | 1.1% | 0.45% |
| Jan 2026 | 91.2% | 3.7% | 2% | 1.6% | 1.1% | 0.37% |
| Feb 2026 | 89.7% | 4.4% | 2.4% | 2% | 1.1% | 0.42% |
| Mar 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.5% |
| Apr 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.48% |
| May 2026 | 89% | 5.3% | 2.4% | 2% | 0.88% | 0.41% |
| Jun 2026 | 89.8% | 4.4% | 2.4% | 2% | 0.89% | 0.42% |
| Jul 2026 | 90.6% | 4.5% | 2% | 1.6% | 0.9% | 0.41% |
| Aug 2026 | 89.4% | 5.4% | 2.4% | 1.6% | 0.72% | 0.42% |
| Sep 2026 | 85.2% | 7.7% | 3.4% | 2.3% | 0.84% | 0.6% |
How has the Givebutter and Zeffy comparison changed over the last 12 months?
3 findings
- Zeffy was ahead of Givebutter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising platforms worldwide moved from 3.5% to 3.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for fundraising platforms worldwide in September 2026?
2 changes
In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%.
In September 2026, Givebutter gained share of searches among fundraising platforms worldwide, from 2.4% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Givebutter’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Givebutter
1 branded search term
- givebutter
Zeffy
1 branded search term
- zeffy
Other head-to-heads among fundraising platforms
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