Brandwave

Nonprofit fundraising platforms:Which are searched most?

In August 2026, Classy was the most searched among nonprofit fundraising platforms worldwide, with an estimated 90.5K branded searches and 54% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Classy54%
  2. Givebutter29.5%
  3. Donorbox8.8%
  4. Fundraise Up5.1%
  5. Funraise2.6%

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Share of SearchLeaderboard

Compare the platforms charities raise money through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nonprofit fundraising platforms worldwide, by month

Share of Search by month for Classy, Givebutter, Donorbox, Fundraise Up, Funraise. The figures are in the table below the chart.

View monthly share of search table
MonthClassyGivebutterDonorboxFundraise UpFunraise
Oct 202546.8%31.3%14%5.2%2.8%
Nov 202551.1%28%12.5%5.9%2.5%
Dec 202551.8%28.3%12.7%5.1%2.1%
Jan 202641.8%22.9%12.5%4.2%18.7%
Feb 202646.7%31.2%14%5.4%2.8%
Mar 202647.9%32%11.7%5.6%2.9%
Apr 202648%32.1%11.8%5.3%2.9%
May 202652.9%28.9%10.6%5%2.6%
Jun 202653.2%29.1%10.6%5%2.1%
Jul 202656.2%25.2%11.2%5.1%2.2%
Aug 202654%29.5%8.8%5.1%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Classy

    54%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Givebutter

    29.5%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  3. 3.Donorbox

    8.8%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Fundraise Up

    5.1%

    Held 4th. 8.5K estimated branded searches, +3.7% vs prior month. Share 0 points.

  5. 5.Funraise

    2.6%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among nonprofit fundraising platforms worldwide?

In August 2026, Classy was the most searched among nonprofit fundraising platforms worldwide, with an estimated 90.5K branded searches and 54% estimated Share of Search within this set. Givebutter is in 2nd place, 24.4 percentage points behind at 29.5% Share of Search.

Global nonprofit fundraising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Classy46.8% → 54%56.2%Jul 202641.8%Jan 20261st
Givebutter31.3% → 29.5%32.1%Apr 202622.9%Jan 20262nd
Donorbox14% → 8.8%14%Oct 20258.8%Aug 20263rd
Fundraise Up5.2% → 5.1%5.9%Nov 20254.2%Jan 20264th
Funraise2.8% → 2.6%18.7%Jan 20262.1%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Classy’s estimated Share of Search among nonprofit fundraising platforms worldwide increased from 46.8% to 54%.
  • Across the 11 months ending August 2026, Givebutter’s estimated Share of Search among nonprofit fundraising platforms worldwide decreased from 31.3% to 29.5%.
  • Across the 11 months ending August 2026, Donorbox’s estimated Share of Search among nonprofit fundraising platforms worldwide decreased from 14% to 8.8%.
  • Across the 11 months ending August 2026, Classy’s estimated Share of Search among nonprofit fundraising platforms worldwide peaked at 56.2% in July 2026 and was lowest at 41.8% in January 2026.
  • Across the 11 months ending August 2026, Givebutter’s estimated Share of Search among nonprofit fundraising platforms worldwide peaked at 32.1% in April 2026 and was lowest at 22.9% in January 2026.
  • Across the 11 months ending August 2026, Fundraise Up’s estimated Share of Search among nonprofit fundraising platforms worldwide peaked at 5.9% in November 2025 and was lowest at 4.2% in January 2026.
  • Across the 11 months ending August 2026, Funraise’s estimated Share of Search among nonprofit fundraising platforms worldwide peaked at 18.7% in January 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Fundraise Up and Funraise held steady: their estimated Share of Search among nonprofit fundraising platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for nonprofit fundraising platforms worldwide in August 2026?

  1. In August 2026, Givebutter gained estimated Share of Search among nonprofit fundraising platforms worldwide, from 25.2% to 29.5%.

  2. In August 2026, Donorbox lost estimated Share of Search among nonprofit fundraising platforms worldwide, from 11.2% to 8.8%.

  3. In August 2026, Classy lost estimated Share of Search among nonprofit fundraising platforms worldwide, from 56.2% to 54%.

  4. Estimated monthly branded searches for Funraise worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Fundraise Up worldwide fell 15% over 11 measured months, from 10K to 8.5K in August 2026.

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