Brandwave

Givebutter vs Salesforce Nonprofit Cloud:Which is more popular?

In September 2026, Givebutter had more branded searches than Salesforce Nonprofit Cloud among fundraising CRM platforms worldwide. Givebutter had about 60,500 branded searches, while Salesforce Nonprofit Cloud had 2,020. Givebutter made up 45.1% of all fundraising CRM platform searches we track, and Salesforce Nonprofit Cloud accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about fundraising CRM platforms, Salesforce Nonprofit Cloud appeared in all five answers and Givebutter in four. Givebutter was mentioned before Salesforce Nonprofit Cloud in three out of five answers.

Among fundraising CRM platforms worldwide in September 2026

Who do people search for more?

Givebutter, about 30 searches for every 1 for Salesforce Nonprofit Cloud

Givebutter 60.5K searchesSalesforce Nonprofit Cloud 2K searches

Who does AI mention more?

Salesforce Nonprofit Cloud, mentioned in every answer we collected

Salesforce Nonprofit Cloud in 5 of 5Givebutter in 4 of 5

Who does AI recommend more?

Givebutter, named ahead of Salesforce Nonprofit Cloud in 3 of 5 answers

Givebutter first in 3Salesforce Nonprofit Cloud first in 2

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Top fundraising CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce Nonprofit Cloud appeared in all five answers. Givebutter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Givebutter was listed before Salesforce Nonprofit Cloud in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomerang1st
  2. Little Green Light2nd
  3. Givebutter3rd
  4. Neon CRM4th
  5. DonorPerfect5th
  6. Salesforce Nonprofit Cloud6th
  7. Virtuous7th
  8. Raiser's Edge8th
  9. Keela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Givebutter or Salesforce Nonprofit Cloud more popular in search?

This chart shows how often people search Google for Givebutter and Salesforce Nonprofit Cloud by name. Each line represents a brand's share of searches for all nine fundraising CRM platforms we track, month by month, from English-language searches worldwide.

Givebutter and Salesforce Nonprofit Cloud among fundraising CRM platforms worldwide, by month

Share of searches by month for Givebutter, Salesforce Nonprofit Cloud. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterKeelaRaiser's EdgeLittle Green LightDonorPerfectNeon CRMBloomerangSalesforce Nonprofit CloudVirtuous
Oct 202546.4%17%13.9%9.3%5.1%3.4%1.5%2.6%1%
Nov 202543.5%19.5%13%10.6%4.7%3.9%1.4%2.4%0.88%
Dec 202545.8%16.8%11.2%11.2%6.1%4.1%1.8%2.1%0.93%
Jan 202640.6%18.2%14.8%12.1%5.4%3.6%2%2.4%0.82%
Feb 202642.1%18.9%15.4%10.3%4.6%3.7%2%2.2%0.85%
Mar 202646.6%17.1%13.9%9.3%4.2%3.4%2.2%2.2%1%
Apr 202649.6%14.8%12.1%9.9%4.4%3.6%2%2.4%1.1%
May 202635.6%35.6%8.7%8.7%3.9%3.2%1.7%1.8%0.93%
Jun 202642.2%23.1%10.3%10.3%4.6%3.8%2.5%2.1%1.1%
Jul 202637.6%25.1%11.2%11.2%5%4.1%2.7%2.2%0.93%
Aug 202641.5%22.7%12.4%10.1%4.5%3.7%2.4%1.7%0.84%
Sep 202645.1%20.2%13.5%9%4%3.3%2.7%1.5%0.75%

How has the Givebutter and Salesforce Nonprofit Cloud comparison changed over the last 12 months?

3 findings

How did search popularity change for fundraising CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%.

  2. Estimated monthly branded searches for Salesforce Nonprofit Cloud worldwide fell 40.6% over 12 measured months, from 3.4K to 2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Givebutter’s and Salesforce Nonprofit Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Givebutter

1 branded search term

  • givebutter

Salesforce Nonprofit Cloud

2 branded search terms

  • salesforce nonprofit
  • salesforce nonprofit cloud

How the Brand Demand Index is measured

Other head-to-heads among fundraising CRM platforms

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