Keela vs Neon CRM:Which is searched more?
In September 2026, Keela had more branded searches than Neon CRM among fundraising CRM platforms worldwide. Keela had about 27,100 branded searches, while Neon CRM had 4,400. Keela made up 20.2% of all fundraising CRM platform searches we track, and Neon CRM accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is Keela or Neon CRM more popular in search?
Compare the fundraising crm platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Keela, Neon CRM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
How has the Keela and Neon CRM comparison changed over the last 12 months?
3 findings
- Keela was ahead of Neon CRM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide moved from 17% to 20.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Neon CRM’s share of searches among fundraising CRM platforms worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
1 change
In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keela’s and Neon CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fundraising CRM platforms
Givebutter vs Keela: compare search popularity
Givebutter vs Raiser's Edge: compare search popularity
Givebutter vs Little Green Light: compare search popularity
Givebutter vs DonorPerfect: compare search popularity- Keela vs Raiser's Edge: compare search popularity
- Keela vs Little Green Light: compare search popularity
Put your own brand in this comparison
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