DonorPerfect vs Kindful:Which is more popular by branded search?
In August 2026, DonorPerfect had more branded searches than Kindful among donor CRM platforms worldwide. DonorPerfect was estimated to have 5.4K branded searches compared to Kindful’s 3.6K, and held a 22.3% Share of Search versus Kindful’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DonorPerfect or Kindful?
Compare the systems charities manage donors in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DonorPerfect, Kindful. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Green Light | DonorPerfect | Kindful | Bloomerang | Blackbaud Grantmaking |
|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 20.5% | 7.2% | 1.2% |
| Nov 2025 | 48.9% | 21.8% | 21.8% | 6.5% | 1.1% |
| Dec 2025 | 46.1% | 25.1% | 20.6% | 7.2% | 0.99% |
| Jan 2026 | 50.2% | 22.4% | 18.3% | 8.1% | 0.88% |
| Feb 2026 | 47.4% | 21.2% | 21.2% | 9.4% | 0.82% |
| Mar 2026 | 46.4% | 20.7% | 20.7% | 11.1% | 1% |
| Apr 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| May 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| Jun 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Jul 2026 | 50.1% | 22.3% | 14.9% | 12% | 0.7% |
| Aug 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the DonorPerfect and Kindful comparison changed over the last 12 months?
3 findings
- DonorPerfect was ahead of Kindful in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among donor CRM platforms worldwide moved from 25.1% to 22.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Kindful’s estimated Share of Search among donor CRM platforms worldwide moved from 20.5% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for donor CRM platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Kindful worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
Estimated monthly branded searches for DonorPerfect worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DonorPerfect’s and Kindful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DonorPerfect
1 branded search term
- donorperfect
Kindful
1 branded search term
- kindful
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.