Bloomerang vs Kindful:Which is more popular by branded search?
In August 2026, Kindful had more branded searches than Bloomerang among donor CRM platforms worldwide. Kindful was estimated to have 3.6K branded searches compared to Bloomerang’s 2.9K, and held a 14.9% Share of Search versus Bloomerang’s 12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bloomerang or Kindful?
Compare the systems charities manage donors in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindful, Bloomerang. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Green Light | DonorPerfect | Kindful | Bloomerang | Blackbaud Grantmaking |
|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 20.5% | 7.2% | 1.2% |
| Nov 2025 | 48.9% | 21.8% | 21.8% | 6.5% | 1.1% |
| Dec 2025 | 46.1% | 25.1% | 20.6% | 7.2% | 0.99% |
| Jan 2026 | 50.2% | 22.4% | 18.3% | 8.1% | 0.88% |
| Feb 2026 | 47.4% | 21.2% | 21.2% | 9.4% | 0.82% |
| Mar 2026 | 46.4% | 20.7% | 20.7% | 11.1% | 1% |
| Apr 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| May 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| Jun 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Jul 2026 | 50.1% | 22.3% | 14.9% | 12% | 0.7% |
| Aug 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the Bloomerang and Kindful comparison changed over the last 12 months?
3 findings
- Kindful was ahead of Bloomerang in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among donor CRM platforms worldwide moved from 7.2% to 12%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 11 months ending August 2026, Kindful’s estimated Share of Search among donor CRM platforms worldwide moved from 20.5% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for donor CRM platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Bloomerang worldwide rose 52.6% over 11 measured months, from 1.9K to 2.9K in August 2026.
Estimated monthly branded searches for Kindful worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bloomerang’s and Kindful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloomerang
1 branded search term
- bloomerang crm
Kindful
1 branded search term
- kindful
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.