Neon CRM vs Salesforce Nonprofit Cloud:Which is more popular?
In September 2026, Neon CRM had more branded searches than Salesforce Nonprofit Cloud among donor CRM platforms worldwide. Neon CRM had about 4,400 branded searches, while Salesforce Nonprofit Cloud had 2,020. Neon CRM made up 4.7% of all donor CRM platform searches we track, and Salesforce Nonprofit Cloud accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about donor CRM platforms, Salesforce Nonprofit Cloud appeared in all five answers and Neon CRM in three. Neon CRM was mentioned before Salesforce Nonprofit Cloud in three out of five answers.
Who do people search for more?
Neon CRM, about 2 searches for every 1 for Salesforce Nonprofit Cloud
Who does AI mention more?
Salesforce Nonprofit Cloud, mentioned in every answer we collected
Who does AI recommend more?
Neon CRM, named ahead of Salesforce Nonprofit Cloud in 3 of 5 answers
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Top donor CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salesforce Nonprofit Cloud appeared in all five answers. Neon CRM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Neon CRM was listed before Salesforce Nonprofit Cloud in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DonorPerfect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Givebutter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blackbaud Grantmaking1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kindful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about donor CRM platforms
5 answers
Asked ChatGPT
“Which donor CRM should I use?”
Asked ChatGPT
“What are the best donor CRMs?”
Asked ChatGPT
“What's the best donor CRM for a charity team?”
Searched Google, AI Overview
“donor crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Neon CRM or Salesforce Nonprofit Cloud more popular in search?
This chart shows how often people search Google for Neon CRM and Salesforce Nonprofit Cloud by name. Each line represents a brand's share of searches for all nine donor CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Neon CRM, Salesforce Nonprofit Cloud. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Little Green Light | DonorPerfect | Kindful | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous | Blackbaud Grantmaking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 12.6% | 6.9% | 5.6% | 4.6% | 2% | 3.5% | 1.4% | 0.33% |
| Nov 2025 | 60% | 14.7% | 6.6% | 6.6% | 5.3% | 1.9% | 3.4% | 1.2% | 0.32% |
| Dec 2025 | 58.5% | 14.3% | 7.8% | 7.8% | 5.2% | 2.2% | 2.7% | 1.2% | 0.31% |
| Jan 2026 | 56% | 16.7% | 7.5% | 7.5% | 5% | 2.7% | 3.3% | 1.1% | 0.29% |
| Feb 2026 | 59.6% | 14.6% | 6.5% | 6.5% | 5.3% | 2.9% | 3.1% | 1.2% | 0.25% |
| Mar 2026 | 63.6% | 12.7% | 5.7% | 5.7% | 4.6% | 3% | 3% | 1.4% | 0.27% |
| Apr 2026 | 63.9% | 12.8% | 5.7% | 5.7% | 4.7% | 2.5% | 3.1% | 1.4% | 0.22% |
| May 2026 | 60.2% | 14.7% | 6.6% | 5.4% | 5.4% | 2.9% | 3% | 1.6% | 0.26% |
| Jun 2026 | 59.9% | 14.6% | 6.5% | 5.3% | 5.3% | 3.5% | 3% | 1.6% | 0.25% |
| Jul 2026 | 55.9% | 16.7% | 7.5% | 5% | 6.1% | 4% | 3.2% | 1.4% | 0.23% |
| Aug 2026 | 60.4% | 14.8% | 6.6% | 5.4% | 5.4% | 3.5% | 2.5% | 1.2% | 0.26% |
| Sep 2026 | 64.6% | 12.9% | 5.8% | 4.7% | 4.7% | 3.8% | 2.2% | 1.1% | 0.18% |
How has the Neon CRM and Salesforce Nonprofit Cloud comparison changed over the last 12 months?
3 findings
- Neon CRM was ahead of Salesforce Nonprofit Cloud in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neon CRM’s share of searches among donor CRM platforms worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Salesforce Nonprofit Cloud’s share of searches among donor CRM platforms worldwide moved from 3.5% to 2.2%, and its estimated monthly branded searches moved from 3.4K to 2K.
How did search popularity change for donor CRM platforms worldwide in September 2026?
2 changes
In September 2026, Neon CRM lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%.
Estimated monthly branded searches for Salesforce Nonprofit Cloud worldwide fell 40.6% over 12 measured months, from 3.4K to 2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Neon CRM’s and Salesforce Nonprofit Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Neon CRM
1 branded search term
- neon crm
Salesforce Nonprofit Cloud
2 branded search terms
- salesforce nonprofit
- salesforce nonprofit cloud
Other head-to-heads among donor CRM platforms
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