Neon CRM vs Virtuous:Which is more popular?
In September 2026, Neon CRM had more branded searches than Virtuous among fundraising CRM platforms worldwide. Neon CRM had about 4,400 branded searches, while Virtuous had 1,000. Neon CRM made up 3.3% of all fundraising CRM platform searches we track, and Virtuous accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fundraising CRM platforms, Neon CRM and Virtuous each appeared in three of the five answers. Neon CRM was mentioned before Virtuous in three out of five answers.
Who do people search for more?
Neon CRM, about 4 searches for every 1 for Virtuous
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Neon CRM, named ahead of Virtuous in 3 of 5 answers
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Top fundraising CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Neon CRM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Neon CRM was listed before Virtuous in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising CRM platforms
5 answers
Asked ChatGPT
“Which fundraising CRM should I use?”
Asked ChatGPT
“What are the best fundraising CRMs?”
Asked ChatGPT
“What's the best fundraising CRM for a nonprofit team?”
Searched Google, AI Overview
“fundraising crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Neon CRM or Virtuous more popular in search?
This chart shows how often people search Google for Neon CRM and Virtuous by name. Each line represents a brand's share of searches for all nine fundraising CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Neon CRM, Virtuous. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
How has the Neon CRM and Virtuous comparison changed over the last 12 months?
3 findings
- Neon CRM was ahead of Virtuous in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neon CRM’s share of searches among fundraising CRM platforms worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Virtuous’ share of searches among fundraising CRM platforms worldwide moved from 1% to 0.75%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Virtuous worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neon CRM’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fundraising CRM platforms
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