Blackbaud Grantmaking vs Virtuous:Which is more popular?
In September 2026, Virtuous had more branded searches than Blackbaud Grantmaking among donor CRM platforms worldwide. Virtuous had about 1,000 branded searches, while Blackbaud Grantmaking had 170. Virtuous made up 1.1% of all donor CRM platform searches we track, and Blackbaud Grantmaking accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about donor CRM platforms, Virtuous appeared in three of the five answers and Blackbaud Grantmaking in one. Virtuous was mentioned before Blackbaud Grantmaking in every answer that named either.
Who do people search for more?
Virtuous, about 6 searches for every 1 for Blackbaud Grantmaking
Who does AI mention more?
Virtuous, mentioned in 3 of 5 answers, Blackbaud Grantmaking in 1
Who does AI recommend more?
Virtuous, named ahead of Blackbaud Grantmaking in 3 of 3 answers
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Top donor CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Blackbaud Grantmaking was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Virtuous was listed before Blackbaud Grantmaking in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DonorPerfect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Givebutter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blackbaud Grantmaking1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kindful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about donor CRM platforms
5 answers
Asked ChatGPT
“Which donor CRM should I use?”
Asked ChatGPT
“What are the best donor CRMs?”
Asked ChatGPT
“What's the best donor CRM for a charity team?”
Searched Google, AI Overview
“donor crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blackbaud Grantmaking or Virtuous more popular in search?
This chart shows how often people search Google for Blackbaud Grantmaking and Virtuous by name. Each line represents a brand's share of searches for all nine donor CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Virtuous, Blackbaud Grantmaking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Little Green Light | DonorPerfect | Kindful | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous | Blackbaud Grantmaking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 12.6% | 6.9% | 5.6% | 4.6% | 2% | 3.5% | 1.4% | 0.33% |
| Nov 2025 | 60% | 14.7% | 6.6% | 6.6% | 5.3% | 1.9% | 3.4% | 1.2% | 0.32% |
| Dec 2025 | 58.5% | 14.3% | 7.8% | 7.8% | 5.2% | 2.2% | 2.7% | 1.2% | 0.31% |
| Jan 2026 | 56% | 16.7% | 7.5% | 7.5% | 5% | 2.7% | 3.3% | 1.1% | 0.29% |
| Feb 2026 | 59.6% | 14.6% | 6.5% | 6.5% | 5.3% | 2.9% | 3.1% | 1.2% | 0.25% |
| Mar 2026 | 63.6% | 12.7% | 5.7% | 5.7% | 4.6% | 3% | 3% | 1.4% | 0.27% |
| Apr 2026 | 63.9% | 12.8% | 5.7% | 5.7% | 4.7% | 2.5% | 3.1% | 1.4% | 0.22% |
| May 2026 | 60.2% | 14.7% | 6.6% | 5.4% | 5.4% | 2.9% | 3% | 1.6% | 0.26% |
| Jun 2026 | 59.9% | 14.6% | 6.5% | 5.3% | 5.3% | 3.5% | 3% | 1.6% | 0.25% |
| Jul 2026 | 55.9% | 16.7% | 7.5% | 5% | 6.1% | 4% | 3.2% | 1.4% | 0.23% |
| Aug 2026 | 60.4% | 14.8% | 6.6% | 5.4% | 5.4% | 3.5% | 2.5% | 1.2% | 0.26% |
| Sep 2026 | 64.6% | 12.9% | 5.8% | 4.7% | 4.7% | 3.8% | 2.2% | 1.1% | 0.18% |
How has the Blackbaud Grantmaking and Virtuous comparison changed over the last 12 months?
3 findings
- Virtuous was ahead of Blackbaud Grantmaking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackbaud Grantmaking’s share of searches among donor CRM platforms worldwide moved from 0.33% to 0.18%, and its estimated monthly branded searches moved from 320 to 170.
- Across the 12 months ending September 2026, Virtuous’ share of searches among donor CRM platforms worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for donor CRM platforms worldwide in September 2026?
2 changes
Virtuous’ share of searches among donor CRM platforms worldwide has lost ground for 3 months in a row, from 1.6% to 1.1% in September 2026.
Estimated monthly branded searches for Blackbaud Grantmaking worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackbaud Grantmaking’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackbaud Grantmaking
1 branded search term
- blackbaud grantmaking
Virtuous
1 branded search term
- virtuous crm
Other head-to-heads among donor CRM platforms
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