Brandwave

Salesforce Nonprofit Cloud vs Virtuous:Which is more popular?

In September 2026, Salesforce Nonprofit Cloud had more branded searches than Virtuous among fundraising CRM platforms worldwide. Salesforce Nonprofit Cloud had about 2,020 branded searches, while Virtuous had 1,000. Salesforce Nonprofit Cloud made up 1.5% of all fundraising CRM platform searches we track, and Virtuous accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fundraising CRM platforms, Salesforce Nonprofit Cloud appeared in all five answers and Virtuous in three. Salesforce Nonprofit Cloud was mentioned before Virtuous in three out of five answers.

Among fundraising CRM platforms worldwide in September 2026

Who do people search for more?

Salesforce Nonprofit Cloud, about 2 searches for every 1 for Virtuous

Salesforce Nonprofit Cloud 2K searchesVirtuous 1K searches

Who does AI mention more?

Salesforce Nonprofit Cloud, mentioned in every answer we collected

Salesforce Nonprofit Cloud in 5 of 5Virtuous in 3 of 5

Who does AI recommend more?

Salesforce Nonprofit Cloud, named ahead of Virtuous in 3 of 5 answers

Salesforce Nonprofit Cloud first in 3Virtuous first in 2

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Top fundraising CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce Nonprofit Cloud appeared in all five answers. Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Salesforce Nonprofit Cloud was listed before Virtuous in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomerang1st
  2. Little Green Light2nd
  3. Givebutter3rd
  4. Neon CRM4th
  5. DonorPerfect5th
  6. Salesforce Nonprofit Cloud6th
  7. Virtuous7th
  8. Raiser's Edge8th
  9. Keela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Salesforce Nonprofit Cloud or Virtuous more popular in search?

This chart shows how often people search Google for Salesforce Nonprofit Cloud and Virtuous by name. Each line represents a brand's share of searches for all nine fundraising CRM platforms we track, month by month, from English-language searches worldwide.

Salesforce Nonprofit Cloud and Virtuous among fundraising CRM platforms worldwide, by month

Share of searches by month for Salesforce Nonprofit Cloud, Virtuous. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterKeelaRaiser's EdgeLittle Green LightDonorPerfectNeon CRMBloomerangSalesforce Nonprofit CloudVirtuous
Oct 202546.4%17%13.9%9.3%5.1%3.4%1.5%2.6%1%
Nov 202543.5%19.5%13%10.6%4.7%3.9%1.4%2.4%0.88%
Dec 202545.8%16.8%11.2%11.2%6.1%4.1%1.8%2.1%0.93%
Jan 202640.6%18.2%14.8%12.1%5.4%3.6%2%2.4%0.82%
Feb 202642.1%18.9%15.4%10.3%4.6%3.7%2%2.2%0.85%
Mar 202646.6%17.1%13.9%9.3%4.2%3.4%2.2%2.2%1%
Apr 202649.6%14.8%12.1%9.9%4.4%3.6%2%2.4%1.1%
May 202635.6%35.6%8.7%8.7%3.9%3.2%1.7%1.8%0.93%
Jun 202642.2%23.1%10.3%10.3%4.6%3.8%2.5%2.1%1.1%
Jul 202637.6%25.1%11.2%11.2%5%4.1%2.7%2.2%0.93%
Aug 202641.5%22.7%12.4%10.1%4.5%3.7%2.4%1.7%0.84%
Sep 202645.1%20.2%13.5%9%4%3.3%2.7%1.5%0.75%

How has the Salesforce Nonprofit Cloud and Virtuous comparison changed over the last 12 months?

3 findings

How did search popularity change for fundraising CRM platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Salesforce Nonprofit Cloud worldwide fell 40.6% over 12 measured months, from 3.4K to 2K in September 2026.

  2. Estimated monthly branded searches for Virtuous worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Salesforce Nonprofit Cloud’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salesforce Nonprofit Cloud

2 branded search terms

  • salesforce nonprofit
  • salesforce nonprofit cloud

Virtuous

1 branded search term

  • virtuous crm

How the Brand Demand Index is measured

Other head-to-heads among fundraising CRM platforms

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