Neon CRM vs Virtuous:Which is searched more?
In September 2026, Neon CRM had more branded searches than Virtuous among donor CRM platforms worldwide. Neon CRM had about 4,400 branded searches, while Virtuous had 1,000. Neon CRM made up 4.7% of all donor CRM platform searches we track, and Virtuous accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Neon CRM or Virtuous more popular in search?
Compare the systems charities manage donors in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Neon CRM, Virtuous. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Little Green Light | DonorPerfect | Kindful | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous | Blackbaud Grantmaking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 12.6% | 6.9% | 5.6% | 4.6% | 2% | 3.5% | 1.4% | 0.33% |
| Nov 2025 | 60% | 14.7% | 6.6% | 6.6% | 5.3% | 1.9% | 3.4% | 1.2% | 0.32% |
| Dec 2025 | 58.5% | 14.3% | 7.8% | 7.8% | 5.2% | 2.2% | 2.7% | 1.2% | 0.31% |
| Jan 2026 | 56% | 16.7% | 7.5% | 7.5% | 5% | 2.7% | 3.3% | 1.1% | 0.29% |
| Feb 2026 | 59.6% | 14.6% | 6.5% | 6.5% | 5.3% | 2.9% | 3.1% | 1.2% | 0.25% |
| Mar 2026 | 63.6% | 12.7% | 5.7% | 5.7% | 4.6% | 3% | 3% | 1.4% | 0.27% |
| Apr 2026 | 63.9% | 12.8% | 5.7% | 5.7% | 4.7% | 2.5% | 3.1% | 1.4% | 0.22% |
| May 2026 | 60.2% | 14.7% | 6.6% | 5.4% | 5.4% | 2.9% | 3% | 1.6% | 0.26% |
| Jun 2026 | 59.9% | 14.6% | 6.5% | 5.3% | 5.3% | 3.5% | 3% | 1.6% | 0.25% |
| Jul 2026 | 55.9% | 16.7% | 7.5% | 5% | 6.1% | 4% | 3.2% | 1.4% | 0.23% |
| Aug 2026 | 60.4% | 14.8% | 6.6% | 5.4% | 5.4% | 3.5% | 2.5% | 1.2% | 0.26% |
| Sep 2026 | 64.6% | 12.9% | 5.8% | 4.7% | 4.7% | 3.8% | 2.2% | 1.1% | 0.18% |
How has the Neon CRM and Virtuous comparison changed over the last 12 months?
3 findings
- Neon CRM was ahead of Virtuous in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neon CRM’s share of searches among donor CRM platforms worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Virtuous’ share of searches among donor CRM platforms worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for donor CRM platforms worldwide in September 2026?
2 changes
In September 2026, Neon CRM lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%.
Virtuous’ share of searches among donor CRM platforms worldwide has lost ground for 3 months in a row, from 1.6% to 1.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neon CRM’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among donor CRM platforms
Givebutter vs Little Green Light: compare search popularity
Givebutter vs DonorPerfect: compare search popularity
Givebutter vs Kindful: compare search popularity- Givebutter vs Neon CRM: compare search popularity
- Little Green Light vs DonorPerfect: compare search popularity
- Little Green Light vs Kindful: compare search popularity
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