Little Green Light vs Virtuous:Which is more popular?
In September 2026, Little Green Light had more branded searches than Virtuous among fundraising CRM platforms worldwide. Little Green Light had about 12,100 branded searches, while Virtuous had 1,000. Little Green Light made up 9% of all fundraising CRM platform searches we track, and Virtuous accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fundraising CRM platforms, Little Green Light appeared in all five answers and Virtuous in three. Little Green Light was mentioned before Virtuous in every answer.
Who do people search for more?
Little Green Light, about 12 searches for every 1 for Virtuous
Who does AI mention more?
Little Green Light, mentioned in every answer we collected
Who does AI recommend more?
Little Green Light, named ahead of Virtuous in every answer
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Top fundraising CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Little Green Light appeared in all five answers. Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Little Green Light was listed before Virtuous in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising CRM platforms
5 answers
Asked ChatGPT
“Which fundraising CRM should I use?”
Asked ChatGPT
“What are the best fundraising CRMs?”
Asked ChatGPT
“What's the best fundraising CRM for a nonprofit team?”
Searched Google, AI Overview
“fundraising crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Little Green Light or Virtuous more popular in search?
This chart shows how often people search Google for Little Green Light and Virtuous by name. Each line represents a brand's share of searches for all nine fundraising CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Little Green Light, Virtuous. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
How has the Little Green Light and Virtuous comparison changed over the last 12 months?
3 findings
- Little Green Light was ahead of Virtuous in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Little Green Light’s share of searches among fundraising CRM platforms worldwide moved from 9.3% to 9%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Virtuous’ share of searches among fundraising CRM platforms worldwide moved from 1% to 0.75%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
2 changes
In September 2026, Little Green Light lost share of searches among fundraising CRM platforms worldwide, from 10.1% to 9%.
Estimated monthly branded searches for Virtuous worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Little Green Light’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Green Light
1 branded search term
- little green light
Virtuous
1 branded search term
- virtuous crm
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