Brandwave

How popular isVans in search?

In September 2026, there were an estimated 5.4M branded searches for Vans worldwide which is up 22.3% over the last 12 months. Vans holds 5.8% estimated Share of Search among sneaker brands worldwide and is ranked 7th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike28.3%
  2. Adidas25.4%
  3. New Balance12.9%
  4. Puma10.9%
  5. ASICS7.1%
  6. Skechers7.1%
  7. Vans5.8%
  8. Reebok2.3%
  9. Allbirds0.19%
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Where does Vans compete?

Vans is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands7th of 95.8%Shown below
MTB shoes brands1st of 588.3%Show ranking
Snowboard boots1st of 684.2%Show ranking

Which sneaker brands compete with Vans?

Vans against sneaker brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSSkechersVansReebokAllbirds
Oct 202527.8%26%15.2%10%6.8%6.8%4.6%2.5%0.34%
Nov 202530.3%27.5%14%9.1%5.1%6.3%5.1%2.3%0.31%
Dec 202530.1%26.8%13.3%9.3%6%6%6%2.3%0.29%
Jan 202632.2%24.4%12.3%10.1%6.8%6.8%4.5%2.6%0.33%
Feb 202629.5%26.5%13.5%10.7%6.1%6.1%5%2.4%0.3%
Mar 202629.4%26.9%13.3%10.8%6%6%4.9%2.3%0.36%
Apr 202626.8%25%14.8%11.9%6.7%6.7%4.4%2.2%1.6%
May 202625%27%11.3%15.6%6.2%7.6%5.1%2%0.31%
Jun 202627.5%28.5%12.6%10.4%6.9%6.9%4.6%2.3%0.34%
Jul 202627.6%29%12.4%10.5%6.8%5.6%5.6%2.3%0.22%
Aug 202625.4%26.9%13.8%11.5%7.6%6.2%6.2%2.1%0.17%
Sep 202628.3%25.4%12.9%10.9%7.1%7.1%5.8%2.3%0.19%

  1. 1.Nike

    28.3%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.

  2. 2.Adidas

    25.4%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  3. 3.New Balance

    12.9%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    10.9%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    7.1%

    Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Skechers

    7.1%

    Held 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    5.8%

    Held 7th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Reebok

    2.3%

    Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  9. 9.Allbirds

    0.19%

    Held 9th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vans and its closest rivals

Every comparison with Vans

How has branded search demand for Vans changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vans worldwide rose from 4.4M to 5.4M.
  • Across the 12 months ending September 2026, Vans’ estimated Share of Search among sneaker brands worldwide increased from 4.6% to 5.8%.
  • Across the 12 months ending September 2026, Vans’ estimated Share of Search among sneaker brands worldwide peaked at 6.2% in August 2026 and was lowest at 4.4% in April 2026.

How did search popularity change for sneaker brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 28.3% estimated Share of Search.

  2. In September 2026, Skechers gained estimated Share of Search among sneaker brands worldwide, from 6.2% to 7.1%.

  3. In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.9% to 25.4%.

  4. In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.8% to 12.9%.

  5. In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.5% to 10.9%.

  6. Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

How is Vans measured?

Brandwave collects information about searches that people make online using Vans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • vans
  • vans shoes

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How the Brand Demand Index is measured

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