How popular isUpKeep in search?
In August 2026, there were an estimated 27.2K branded searches for UpKeep worldwide which is down 33.2% over the last 11 months. UpKeep holds 25.6% estimated Share of Search among CMMS software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MaintainX48.1%
UpKeep25.6%
Limble15.2%
Fiix8.4%
Asset Essentials2.7%
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Which CMMS software compete with UpKeep?
Share of Search by month for MaintainX, UpKeep, Limble, Fiix, Asset Essentials. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | Limble | Fiix | Asset Essentials |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 35.3% | 14.6% | 10.2% | 3.8% |
| Nov 2025 | 40.9% | 32.7% | 13.6% | 10.9% | 1.9% |
| Dec 2025 | 37.7% | 36.2% | 14.2% | 10.1% | 1.7% |
| Jan 2026 | 40.1% | 31.6% | 16% | 10.5% | 1.8% |
| Feb 2026 | 42.7% | 27.4% | 16.9% | 11% | 1.9% |
| Mar 2026 | 42.6% | 27.6% | 18.6% | 9.6% | 1.6% |
| Apr 2026 | 48.9% | 25.9% | 13.2% | 10.3% | 1.8% |
| May 2026 | 46.3% | 20% | 10.8% | 21.7% | 1.2% |
| Jun 2026 | 46.8% | 20.4% | 16.8% | 14.6% | 1.4% |
| Jul 2026 | 49.6% | 26.3% | 13.4% | 8.9% | 1.8% |
| Aug 2026 | 48.1% | 25.6% | 15.2% | 8.4% | 2.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 51.1K | -0.58% | -1.5 points | |
| 2, held 2nd | 25.6% | 27.2K | 0% | -0.7 points | |
| 3, held 3rd | 15.2% | 16.1K | +15.9% | +1.7 points | |
| 4, held 4th | 8.4% | 8.9K | -3% | -0.5 points | |
| 5, held 5th | 2.7% | 2.9K | +52.6% | +0.9 points |
48.1%
Held 1st. 51.1K estimated branded searches, -0.58% vs prior month. Share -1.5 points.
2.
UpKeep25.6%
Held 2nd. 27.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Limble15.2%
Held 3rd. 16.1K estimated branded searches, +15.9% vs prior month. Share +1.7 points.
4.
Fiix8.4%
Held 4th. 8.9K estimated branded searches, -3% vs prior month. Share -0.5 points.
2.7%
Held 5th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.9 points.
Compare search popularity between UpKeep and its closest rivals
Every comparison with UpKeep
8 comparisons
How has branded search demand for UpKeep changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for UpKeep worldwide fell from 40.7K to 27.2K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among CMMS software worldwide decreased from 35.3% to 25.6%.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among CMMS software worldwide peaked at 36.2% in December 2025 and was lowest at 20% in May 2026.
How did search popularity change for CMMS software worldwide in August 2026?
5 changes
In August 2026, Limble gained estimated Share of Search among CMMS software worldwide, from 13.4% to 15.2%.
In August 2026, Asset Essentials gained estimated Share of Search among CMMS software worldwide, from 1.8% to 2.7%.
In August 2026, MaintainX lost estimated Share of Search among CMMS software worldwide, from 49.6% to 48.1%.
In August 2026, UpKeep lost estimated Share of Search among CMMS software worldwide, from 26.3% to 25.6%.
Fiix’s estimated Share of Search among CMMS software worldwide has lost ground for 3 months in a row, from 21.7% to 8.4% in August 2026.
Where does UpKeep compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Maintenance management platforms | 2nd of 5 | 22.5% | Show ranking |
| CMMS software | 2nd of 5 | 25.6% | Shown above |
| Asset management software | 1st of 5 | 46.5% | Show ranking |
How is UpKeep measured?
Brandwave collects information about searches that people make online using UpKeep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cmms upkeep
- upkeep cmms
- upkeep com
- upkeep maintenance software
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Is UpKeep your brand?
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