Brandwave

Hippo vs UpKeep:Which is more popular?

In September 2026, Hippo had more branded searches than UpKeep among facility management software worldwide. Hippo had about 260 branded searches, while UpKeep had 20. Hippo made up 0.21% of all facility management software searches we track, and UpKeep accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about facility management software, UpKeep appeared in two of the five answers and Hippo in one. UpKeep was mentioned before Hippo in every answer that named either.

Among facility management software worldwide in September 2026

Who do people search for more?

Hippo, about 13 searches for every 1 for UpKeep

Hippo 260 searchesUpKeep 20 searches

Who does AI mention more?

UpKeep, mentioned in 2 of 5 answers, Hippo in 1

UpKeep in 2 of 5Hippo in 1 of 5

Who does AI recommend more?

UpKeep, named ahead of Hippo in 2 of 2 answers

UpKeep first in 2Hippo never first

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Top facility management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UpKeep was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hippo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. UpKeep was listed before Hippo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MaintainX1st
  2. FMX2nd
  3. Limble3rd
  4. IBM Maximo4th
  5. Planon5th
  6. UpKeep6th
  7. ServiceChannel7th
  8. Hippo8th
  9. Corrigo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MaintainX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FMX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceChannel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IBM Maximo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Limble3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpKeep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hippo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corrigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facility management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hippo or UpKeep more popular in search?

This chart shows how often people search Google for Hippo and UpKeep by name. Each line represents a brand's share of searches for all nine facility management software we track, month by month, from English-language searches worldwide.

Hippo and UpKeep among facility management software worldwide, by month

Share of searches by month for Hippo, UpKeep. The figures are in the table below the chart.

View monthly share of searches table
MonthMaintainXServiceChannelCorrigoIBM MaximoPlanonHippoFMXLimbleUpKeep
Oct 202534.1%18.7%15.2%18.7%12.4%0.64%0.18%0.04%0.03%
Nov 202536.7%16.4%16.4%16.4%13.4%0.56%0.15%0.04%0.03%
Dec 202533.9%22.7%15.1%15.1%12.4%0.53%0.17%0.05%0.02%
Jan 202635.4%19.4%15.8%15.8%12.9%0.48%0.15%0.04%0.03%
Feb 202636.2%19.9%16.2%16.2%10.8%0.47%0.19%0.04%0.02%
Mar 202640.1%18%14.7%14.7%12%0.37%0.17%0.06%0.03%
Apr 202641.1%18.4%15%15%10%0.24%0.17%0.06%0.02%
May 202646%16.9%13.8%13.8%9.2%0.27%0.11%0.04%0.02%
Jun 202646%16.9%13.8%13.8%9.2%0.18%0.16%0.05%0.02%
Jul 202641.1%18.4%15%15%10%0.21%0.14%0.04%<0.01%
Aug 202642.3%19%15.5%12.6%10.3%0.15%0.15%0.03%<0.01%
Sep 202640.2%18%14.7%14.7%12%0.21%0.14%0.04%0.02%

How has the Hippo and UpKeep comparison changed over the last 12 months?

3 findings
  • Hippo was ahead of UpKeep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hippo’s share of searches among facility management software worldwide moved from 0.64% to 0.21%, and its estimated monthly branded searches moved from 760 to 260.
  • Across the 12 months ending September 2026, UpKeep’s share of searches among facility management software worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for facility management software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Hippo worldwide fell 65.8% over 12 measured months, from 760 to 260 in September 2026.

  2. Estimated monthly branded searches for UpKeep worldwide fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hippo’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hippo

3 branded search terms

  • hippo cmms
  • hippo management
  • hippocmms

UpKeep

1 branded search term

  • cmms upkeep

How the Brand Demand Index is measured

Other head-to-heads among facility management software

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