How popular isUpKeep?
In September 2026, people searched for UpKeep by name about 27,200 times worldwide, a 33.1% decrease from the previous year. These searches made up 22.2% of all global maintenance management software searches, placing UpKeep second out of six brands. When we asked both ChatGPT and Google AI Overviews about maintenance management software, UpKeep appeared in four of the five answers and was the fourth most recommended of the six.
UpKeep is the second most searched of 6 competitors and the fourth most recommended in AI answers.
MaintainXShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
UpKeepShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
IBM MaximoShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
LimbleShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FiixShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top maintenance management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UpKeep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. UpKeep is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
eMaint3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about maintenance management software
5 answers
Asked ChatGPT
“Which maintenance management platform should I use?”
Asked ChatGPT
“What are the best maintenance management platforms?”
Asked ChatGPT
“What's the best maintenance management platform for a maintenance team?”
Searched Google, AI Overview
“maintenance management software”
Searched Google, AI Overview
“cmms software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which maintenance management software compete with UpKeep?
Share of searches by month for MaintainX, UpKeep, IBM Maximo, Limble, Fiix, eMaint. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaintainX | UpKeep | IBM Maximo | Limble | Fiix | eMaint |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.3% | 16% | 12.1% | 8.5% | 4.2% |
| Nov 2025 | 34% | 27.1% | 14.8% | 11.3% | 9% | 3.8% |
| Dec 2025 | 31.8% | 30.6% | 13.6% | 12% | 8.5% | 3.5% |
| Jan 2026 | 33.5% | 26.4% | 14.3% | 13.4% | 8.8% | 3.7% |
| Feb 2026 | 35.3% | 22.7% | 15.1% | 14% | 9.1% | 3.8% |
| Mar 2026 | 36% | 23.4% | 12.7% | 15.8% | 8.2% | 4% |
| Apr 2026 | 40.5% | 21.4% | 14.2% | 10.9% | 8.5% | 4.3% |
| May 2026 | 39.9% | 17.2% | 11.4% | 9.3% | 18.7% | 3.5% |
| Jun 2026 | 40.2% | 17.6% | 11.7% | 14.4% | 12.5% | 3.6% |
| Jul 2026 | 41% | 21.7% | 14.4% | 11.1% | 7.4% | 4.4% |
| Aug 2026 | 41.7% | 22.2% | 12.1% | 13.1% | 7.3% | 3.6% |
| Sep 2026 | 41.5% | 22.2% | 14.8% | 10.7% | 7.2% | 3.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 50.9K | -0.35% | -0.2 points | |
| 2, held 2nd | 22.2% | 27.2K | +0.11% | 0 points | |
| 3, moved from 4th to 3rd | 14.8% | 18.1K | +22.3% | +2.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.7% | 13.2K | -18.3% | -2.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.2% | 8.9K | -0.56% | 0 points | |
| 6, held 6th | 3.6% | 4.4K | -0.9% | 0 points |
41.5%
Held 1st. 50.9K estimated branded searches, -0.35% vs prior month. Share -0.2 points.
2.
UpKeep22.2%
Held 2nd. 27.2K estimated branded searches, +0.11% vs prior month. Share 0 points.
14.8%
Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
4.
Limble10.7%
Moved from 3rd to 4th. 13.2K estimated branded searches, -18.3% vs prior month. Share -2.4 points.
5.
Fiix7.2%
Held 5th. 8.9K estimated branded searches, -0.56% vs prior month. Share 0 points.
6.
eMaint3.6%
Held 6th. 4.4K estimated branded searches, -0.9% vs prior month. Share 0 points.
Compare popularity between UpKeep and its closest rivals
Every comparison with UpKeep
2 comparisons
How has branded search demand for UpKeep changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for UpKeep worldwide fell from 40.7K to 27.2K.
- Across the 12 months ending September 2026, UpKeep’s share of searches among maintenance management software worldwide decreased from 29.3% to 22.2%.
- Across the 12 months ending September 2026, UpKeep’s share of searches among maintenance management software worldwide peaked at 30.6% in December 2025 and was lowest at 17.2% in May 2026.
How did search popularity change for maintenance management software worldwide in September 2026?
6 changes
In September 2026, IBM Maximo overtook Limble to rank 3rd among maintenance management software worldwide, with 14.8% of the searches.
In September 2026, Limble lost share of searches among maintenance management software worldwide, from 13.1% to 10.7%.
UpKeep’s share of searches among maintenance management software worldwide has gained ground for 3 months in a row, from 17.6% to 22.2% in September 2026.
Fiix’s share of searches among maintenance management software worldwide has lost ground for 3 months in a row, from 12.5% to 7.2% in September 2026.
Estimated monthly branded searches for MaintainX worldwide rose 22.2% over 12 measured months, from 41.6K to 50.9K in September 2026.
Estimated monthly branded searches for eMaint worldwide fell 23.8% over 12 measured months, from 5.8K to 4.4K in September 2026.
How are UpKeep’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using UpKeep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cmms upkeep
- upkeep cmms
- upkeep com
- upkeep maintenance software
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Where does UpKeep compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Asset management software | 9th of 9 | <0.01% | Show ranking |
| Facility management software | 9th of 9 | 0.02% | Show ranking |
| Maintenance management software | 2nd of 6 | 22.2% | Shown above |
| CMMS software | 2nd of 7 | 25.7% | Show ranking |
Is UpKeep your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.