Brandwave

How popular isIBM Maximo?

In September 2026, people searched for IBM Maximo by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 14.8% of all global maintenance management software searches, placing IBM Maximo third out of six brands. When we asked both ChatGPT and Google AI Overviews about maintenance management software, IBM Maximo appeared in four of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

IBM Maximo is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. MaintainXShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. UpKeepShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. IBM MaximoShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. LimbleShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. FiixShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

+1 more

IBM Maximo website (opens in a new tab)

Follow IBM Maximo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top maintenance management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IBM Maximo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IBM Maximo is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MaintainX1st
  2. Limble2nd
  3. Fiix3rd
  4. UpKeep4th
  5. IBM Maximo5th
  6. eMaint6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eMaint3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about maintenance management software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which maintenance management software compete with IBM Maximo?

IBM Maximo against maintenance management software worldwide, by month

Share of searches by month for MaintainX, UpKeep, IBM Maximo, Limble, Fiix, eMaint. The figures are in the table below the chart.

View monthly share of searches table
MonthMaintainXUpKeepIBM MaximoLimbleFiixeMaint
Oct 202529.9%29.3%16%12.1%8.5%4.2%
Nov 202534%27.1%14.8%11.3%9%3.8%
Dec 202531.8%30.6%13.6%12%8.5%3.5%
Jan 202633.5%26.4%14.3%13.4%8.8%3.7%
Feb 202635.3%22.7%15.1%14%9.1%3.8%
Mar 202636%23.4%12.7%15.8%8.2%4%
Apr 202640.5%21.4%14.2%10.9%8.5%4.3%
May 202639.9%17.2%11.4%9.3%18.7%3.5%
Jun 202640.2%17.6%11.7%14.4%12.5%3.6%
Jul 202641%21.7%14.4%11.1%7.4%4.4%
Aug 202641.7%22.2%12.1%13.1%7.3%3.6%
Sep 202641.5%22.2%14.8%10.7%7.2%3.6%

  1. 1.MaintainX

    41.5%

    Held 1st. 50.9K estimated branded searches, -0.35% vs prior month. Share -0.2 points.

  2. 2.UpKeep

    22.2%

    Held 2nd. 27.2K estimated branded searches, +0.11% vs prior month. Share 0 points.

  3. 3.IBM Maximo

    14.8%

    Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  4. 4.Limble

    10.7%

    Moved from 3rd to 4th. 13.2K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  5. 5.Fiix

    7.2%

    Held 5th. 8.9K estimated branded searches, -0.56% vs prior month. Share 0 points.

  6. 6.eMaint

    3.6%

    Held 6th. 4.4K estimated branded searches, -0.9% vs prior month. Share 0 points.

Compare popularity between IBM Maximo and its closest rivals

Every comparison with IBM Maximo

15 comparisons

How has branded search demand for IBM Maximo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IBM Maximo worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, IBM Maximo’s share of searches among maintenance management software worldwide decreased from 16% to 14.8%.
  • Across the 12 months ending September 2026, IBM Maximo’s share of searches among maintenance management software worldwide peaked at 16% in October 2025 and was lowest at 11.4% in May 2026.

How did search popularity change for maintenance management software worldwide in September 2026?

6 changes

  1. In September 2026, IBM Maximo overtook Limble to rank 3rd among maintenance management software worldwide, with 14.8% of the searches.

  2. In September 2026, Limble lost share of searches among maintenance management software worldwide, from 13.1% to 10.7%.

  3. UpKeep’s share of searches among maintenance management software worldwide has gained ground for 3 months in a row, from 17.6% to 22.2% in September 2026.

  4. Fiix’s share of searches among maintenance management software worldwide has lost ground for 3 months in a row, from 12.5% to 7.2% in September 2026.

  5. Estimated monthly branded searches for MaintainX worldwide rose 22.2% over 12 measured months, from 41.6K to 50.9K in September 2026.

  6. Estimated monthly branded searches for eMaint worldwide fell 23.8% over 12 measured months, from 5.8K to 4.4K in September 2026.

How are IBM Maximo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using IBM Maximo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ibm maximo

Do you work for IBM Maximo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IBM Maximo compete?

IBM Maximo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Asset management software4th of 93.8%Show ranking
Facility management software4th of 914.7%Show ranking
Maintenance management software3rd of 614.8%Shown above
CMMS software3rd of 717.1%Show ranking
Creator with pink hair and a pink jacket

Is IBM Maximo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free