Brandwave

Asset Essentials vs IBM Maximo:Which is more popular?

In September 2026, IBM Maximo had more branded searches than Asset Essentials among CMMS software worldwide. IBM Maximo had about 18,100 branded searches, while Asset Essentials had 2,400. IBM Maximo made up 17.1% of all CMMS software searches we track, and Asset Essentials accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about CMMS software, IBM Maximo appeared in four of the five answers and Asset Essentials in none.

Among CMMS software worldwide in September 2026

Who do people search for more?

IBM Maximo, about 8 searches for every 1 for Asset Essentials

IBM Maximo 18.1K searchesAsset Essentials 2.4K searches

Who does AI mention more?

IBM Maximo, mentioned in 4 of 5 answers, Asset Essentials in 0

IBM Maximo in 4 of 5Asset Essentials in 0 of 5

Who does AI recommend more?

IBM Maximo, the only one of the two named

IBM Maximo first in 4Asset Essentials never named

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Top CMMS software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IBM Maximo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Asset Essentials did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MaintainX1st
  2. Limble2nd
  3. UpKeep3rd
  4. Fiix4th
  5. IBM Maximo5th
  6. FMX6th
  7. Asset Essentials–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asset Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMMS software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Asset Essentials or IBM Maximo more popular in search?

This chart shows how often people search Google for Asset Essentials and IBM Maximo by name. Each line represents a brand's share of searches for all seven CMMS software we track, month by month, from English-language searches worldwide.

Asset Essentials and IBM Maximo among CMMS software worldwide, by month

Share of searches by month for IBM Maximo, Asset Essentials. The figures are in the table below the chart.

View monthly share of searches table
MonthMaintainXUpKeepIBM MaximoFiixAsset EssentialsFMXLimble
Oct 202534.2%34.2%18.7%8.9%3.7%0.18%0.04%
Nov 202539%31.9%17.4%9.6%1.8%0.16%0.04%
Dec 202536.4%36.4%16.3%9%1.8%0.19%0.05%
Jan 202639%31.9%17.4%9.6%1.8%0.16%0.05%
Feb 202641.4%27.7%18.5%10.2%1.9%0.21%0.04%
Mar 202643.7%29.2%16%9.3%1.7%0.19%0.06%
Apr 202646.3%25.4%16.9%9.4%1.8%0.2%0.07%
May 202644.4%19.9%13.3%21.1%1.2%0.1%0.04%
Jun 202647.8%21.4%14.3%14.8%1.5%0.17%0.06%
Jul 202647%25.7%17.2%8.1%1.8%0.16%0.05%
Aug 202648.2%26.4%14.4%8%2.8%0.17%0.04%
Sep 202646.9%25.7%17.1%7.8%2.3%0.16%0.05%

How has the Asset Essentials and IBM Maximo comparison changed over the last 12 months?

3 findings
  • IBM Maximo was ahead of Asset Essentials in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asset Essentials’ share of searches among CMMS software worldwide moved from 3.7% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, IBM Maximo’s share of searches among CMMS software worldwide moved from 18.7% to 17.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for CMMS software worldwide in September 2026?

2 changes

  1. In September 2026, IBM Maximo gained share of searches among CMMS software worldwide, from 14.4% to 17.1%.

  2. In September 2026, Asset Essentials lost share of searches among CMMS software worldwide, from 2.8% to 2.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Asset Essentials’ and IBM Maximo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asset Essentials

1 branded search term

  • asset essentials

IBM Maximo

1 branded search term

  • ibm maximo

How the Brand Demand Index is measured

Other head-to-heads among CMMS software

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