Brandwave

Asset Essentials vs MaintainX:Which is more popular?

In September 2026, MaintainX had more branded searches than Asset Essentials among CMMS software worldwide. MaintainX had about 49,500 branded searches, while Asset Essentials had 2,400. MaintainX made up 46.9% of all CMMS software searches we track, and Asset Essentials accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about CMMS software, MaintainX appeared in all five answers and Asset Essentials in none.

Among CMMS software worldwide in September 2026

Who do people search for more?

MaintainX, about 21 searches for every 1 for Asset Essentials

MaintainX 49.5K searchesAsset Essentials 2.4K searches

Who does AI mention more?

MaintainX, mentioned in every answer we collected

MaintainX in 5 of 5Asset Essentials in 0 of 5

Who does AI recommend more?

MaintainX, the only one of the two named

MaintainX first in 5Asset Essentials never named

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Top CMMS software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MaintainX appeared in all five answers. Asset Essentials did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MaintainX1st
  2. Limble2nd
  3. UpKeep3rd
  4. Fiix4th
  5. IBM Maximo5th
  6. FMX6th
  7. Asset Essentials–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asset Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMMS software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Asset Essentials or MaintainX more popular in search?

This chart shows how often people search Google for Asset Essentials and MaintainX by name. Each line represents a brand's share of searches for all seven CMMS software we track, month by month, from English-language searches worldwide.

Asset Essentials and MaintainX among CMMS software worldwide, by month

Share of searches by month for MaintainX, Asset Essentials. The figures are in the table below the chart.

View monthly share of searches table
MonthMaintainXUpKeepIBM MaximoFiixAsset EssentialsFMXLimble
Oct 202534.2%34.2%18.7%8.9%3.7%0.18%0.04%
Nov 202539%31.9%17.4%9.6%1.8%0.16%0.04%
Dec 202536.4%36.4%16.3%9%1.8%0.19%0.05%
Jan 202639%31.9%17.4%9.6%1.8%0.16%0.05%
Feb 202641.4%27.7%18.5%10.2%1.9%0.21%0.04%
Mar 202643.7%29.2%16%9.3%1.7%0.19%0.06%
Apr 202646.3%25.4%16.9%9.4%1.8%0.2%0.07%
May 202644.4%19.9%13.3%21.1%1.2%0.1%0.04%
Jun 202647.8%21.4%14.3%14.8%1.5%0.17%0.06%
Jul 202647%25.7%17.2%8.1%1.8%0.16%0.05%
Aug 202648.2%26.4%14.4%8%2.8%0.17%0.04%
Sep 202646.9%25.7%17.1%7.8%2.3%0.16%0.05%

How has the Asset Essentials and MaintainX comparison changed over the last 12 months?

3 findings
  • MaintainX was ahead of Asset Essentials in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asset Essentials’ share of searches among CMMS software worldwide moved from 3.7% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, MaintainX’s share of searches among CMMS software worldwide moved from 34.2% to 46.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for CMMS software worldwide in September 2026?

2 changes

  1. In September 2026, MaintainX lost share of searches among CMMS software worldwide, from 48.2% to 46.9%.

  2. In September 2026, Asset Essentials lost share of searches among CMMS software worldwide, from 2.8% to 2.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Asset Essentials’ and MaintainX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asset Essentials

1 branded search term

  • asset essentials

MaintainX

2 branded search terms

  • getmaintainx com
  • maintainx

How the Brand Demand Index is measured

Other head-to-heads among CMMS software

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