Asset Essentials vs UpKeep:Which is more popular?
In September 2026, UpKeep had more branded searches than Asset Essentials among CMMS software worldwide. UpKeep had about 27,100 branded searches, while Asset Essentials had 2,400. UpKeep made up 25.7% of all CMMS software searches we track, and Asset Essentials accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about CMMS software, UpKeep appeared in four of the five answers and Asset Essentials in none.
Who do people search for more?
UpKeep, about 11 searches for every 1 for Asset Essentials
Who does AI mention more?
UpKeep, mentioned in 4 of 5 answers, Asset Essentials in 0
Who does AI recommend more?
UpKeep, the only one of the two named
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Top CMMS software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UpKeep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Asset Essentials did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MaintainX1st
Limble2nd- UpKeep3rd
Fiix4th
IBM Maximo5th
FMX6th
Asset Essentials–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FMX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Asset Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CMMS software
5 answers
Asked ChatGPT
“Which CMMS software should I use?”
Asked ChatGPT
“What are the best CMMS software options?”
Asked ChatGPT
“What's the best CMMS software for maintenance work?”
Searched Google, AI Overview
“cmms software”
Searched Google, AI Overview
“maintenance management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Asset Essentials or UpKeep more popular in search?
This chart shows how often people search Google for Asset Essentials and UpKeep by name. Each line represents a brand's share of searches for all seven CMMS software we track, month by month, from English-language searches worldwide.
Share of searches by month for UpKeep, Asset Essentials. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaintainX | UpKeep | IBM Maximo | Fiix | Asset Essentials | FMX | Limble |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 34.2% | 18.7% | 8.9% | 3.7% | 0.18% | 0.04% |
| Nov 2025 | 39% | 31.9% | 17.4% | 9.6% | 1.8% | 0.16% | 0.04% |
| Dec 2025 | 36.4% | 36.4% | 16.3% | 9% | 1.8% | 0.19% | 0.05% |
| Jan 2026 | 39% | 31.9% | 17.4% | 9.6% | 1.8% | 0.16% | 0.05% |
| Feb 2026 | 41.4% | 27.7% | 18.5% | 10.2% | 1.9% | 0.21% | 0.04% |
| Mar 2026 | 43.7% | 29.2% | 16% | 9.3% | 1.7% | 0.19% | 0.06% |
| Apr 2026 | 46.3% | 25.4% | 16.9% | 9.4% | 1.8% | 0.2% | 0.07% |
| May 2026 | 44.4% | 19.9% | 13.3% | 21.1% | 1.2% | 0.1% | 0.04% |
| Jun 2026 | 47.8% | 21.4% | 14.3% | 14.8% | 1.5% | 0.17% | 0.06% |
| Jul 2026 | 47% | 25.7% | 17.2% | 8.1% | 1.8% | 0.16% | 0.05% |
| Aug 2026 | 48.2% | 26.4% | 14.4% | 8% | 2.8% | 0.17% | 0.04% |
| Sep 2026 | 46.9% | 25.7% | 17.1% | 7.8% | 2.3% | 0.16% | 0.05% |
How has the Asset Essentials and UpKeep comparison changed over the last 12 months?
3 findings
- UpKeep was ahead of Asset Essentials in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asset Essentials’ share of searches among CMMS software worldwide moved from 3.7% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, UpKeep’s share of searches among CMMS software worldwide moved from 34.2% to 25.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for CMMS software worldwide in September 2026?
2 changes
In September 2026, UpKeep lost share of searches among CMMS software worldwide, from 26.4% to 25.7%.
In September 2026, Asset Essentials lost share of searches among CMMS software worldwide, from 2.8% to 2.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Asset Essentials’ and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asset Essentials
1 branded search term
- asset essentials
UpKeep
2 branded search terms
- cmms upkeep
- upkeep cmms
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