MaintainX vs UpKeep:Which is more popular by branded search?
In August 2026, MaintainX had more branded searches than UpKeep among CMMS software worldwide. MaintainX was estimated to have 51.1K branded searches compared to UpKeep’s 27.2K, and held a 48.1% Share of Search versus UpKeep’s 25.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MaintainX or UpKeep?
Compare the systems used to manage maintenance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MaintainX, UpKeep. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | Limble | Fiix | Asset Essentials |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 35.3% | 14.6% | 10.2% | 3.8% |
| Nov 2025 | 40.9% | 32.7% | 13.6% | 10.9% | 1.9% |
| Dec 2025 | 37.7% | 36.2% | 14.2% | 10.1% | 1.7% |
| Jan 2026 | 40.1% | 31.6% | 16% | 10.5% | 1.8% |
| Feb 2026 | 42.7% | 27.4% | 16.9% | 11% | 1.9% |
| Mar 2026 | 42.6% | 27.6% | 18.6% | 9.6% | 1.6% |
| Apr 2026 | 48.9% | 25.9% | 13.2% | 10.3% | 1.8% |
| May 2026 | 46.3% | 20% | 10.8% | 21.7% | 1.2% |
| Jun 2026 | 46.8% | 20.4% | 16.8% | 14.6% | 1.4% |
| Jul 2026 | 49.6% | 26.3% | 13.4% | 8.9% | 1.8% |
| Aug 2026 | 48.1% | 25.6% | 15.2% | 8.4% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the MaintainX and UpKeep comparison changed over the last 12 months?
3 findings
- MaintainX was ahead of UpKeep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MaintainX’s estimated Share of Search among CMMS software worldwide moved from 36.1% to 48.1%, and its estimated monthly branded searches moved from 41.6K to 51.1K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among CMMS software worldwide moved from 35.3% to 25.6%, and its estimated monthly branded searches moved from 40.7K to 27.2K.
How did search popularity change for CMMS software worldwide in August 2026?
2 changes
In August 2026, MaintainX lost estimated Share of Search among CMMS software worldwide, from 49.6% to 48.1%.
In August 2026, UpKeep lost estimated Share of Search among CMMS software worldwide, from 26.3% to 25.6%.
How each brand is measured
Brandwave collects information about searches that people make online using MaintainX’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.