Asset Essentials vs UpKeep:Which is more popular by branded search?
In August 2026, UpKeep had more branded searches than Asset Essentials among CMMS software worldwide. UpKeep was estimated to have 27.2K branded searches compared to Asset Essentials’ 2.9K, and held a 25.6% Share of Search versus Asset Essentials’ 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asset Essentials or UpKeep?
Compare the systems used to manage maintenance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpKeep, Asset Essentials. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | Limble | Fiix | Asset Essentials |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 35.3% | 14.6% | 10.2% | 3.8% |
| Nov 2025 | 40.9% | 32.7% | 13.6% | 10.9% | 1.9% |
| Dec 2025 | 37.7% | 36.2% | 14.2% | 10.1% | 1.7% |
| Jan 2026 | 40.1% | 31.6% | 16% | 10.5% | 1.8% |
| Feb 2026 | 42.7% | 27.4% | 16.9% | 11% | 1.9% |
| Mar 2026 | 42.6% | 27.6% | 18.6% | 9.6% | 1.6% |
| Apr 2026 | 48.9% | 25.9% | 13.2% | 10.3% | 1.8% |
| May 2026 | 46.3% | 20% | 10.8% | 21.7% | 1.2% |
| Jun 2026 | 46.8% | 20.4% | 16.8% | 14.6% | 1.4% |
| Jul 2026 | 49.6% | 26.3% | 13.4% | 8.9% | 1.8% |
| Aug 2026 | 48.1% | 25.6% | 15.2% | 8.4% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Asset Essentials and UpKeep comparison changed over the last 12 months?
3 findings
- UpKeep was ahead of Asset Essentials in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asset Essentials’ estimated Share of Search among CMMS software worldwide moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among CMMS software worldwide moved from 35.3% to 25.6%, and its estimated monthly branded searches moved from 40.7K to 27.2K.
How did search popularity change for CMMS software worldwide in August 2026?
2 changes
In August 2026, Asset Essentials gained estimated Share of Search among CMMS software worldwide, from 1.8% to 2.7%.
In August 2026, UpKeep lost estimated Share of Search among CMMS software worldwide, from 26.3% to 25.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Asset Essentials’ and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asset Essentials
1 branded search term
- asset essentials
UpKeep
4 branded search terms
- cmms upkeep
- upkeep cmms
- upkeep com
- upkeep maintenance software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.