CMMS software:Which brands are most popular in search?
In August 2026, MaintainX was the most searched among CMMS software worldwide, with an estimated 51.1K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
MaintainX48.1%
UpKeep25.6%
Limble15.2%
Fiix8.4%
Asset Essentials2.7%
Follow CMMS software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the systems used to manage maintenance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MaintainX, UpKeep, Limble, Fiix, Asset Essentials. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | Limble | Fiix | Asset Essentials |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 35.3% | 14.6% | 10.2% | 3.8% |
| Nov 2025 | 40.9% | 32.7% | 13.6% | 10.9% | 1.9% |
| Dec 2025 | 37.7% | 36.2% | 14.2% | 10.1% | 1.7% |
| Jan 2026 | 40.1% | 31.6% | 16% | 10.5% | 1.8% |
| Feb 2026 | 42.7% | 27.4% | 16.9% | 11% | 1.9% |
| Mar 2026 | 42.6% | 27.6% | 18.6% | 9.6% | 1.6% |
| Apr 2026 | 48.9% | 25.9% | 13.2% | 10.3% | 1.8% |
| May 2026 | 46.3% | 20% | 10.8% | 21.7% | 1.2% |
| Jun 2026 | 46.8% | 20.4% | 16.8% | 14.6% | 1.4% |
| Jul 2026 | 49.6% | 26.3% | 13.4% | 8.9% | 1.8% |
| Aug 2026 | 48.1% | 25.6% | 15.2% | 8.4% | 2.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 51.1K | -0.58% | -1.5 points | |
| 2, held 2nd | 25.6% | 27.2K | 0% | -0.7 points | |
| 3, held 3rd | 15.2% | 16.1K | +15.9% | +1.7 points | |
| 4, held 4th | 8.4% | 8.9K | -3% | -0.5 points | |
| 5, held 5th | 2.7% | 2.9K | +52.6% | +0.9 points |
48.1%
Held 1st. 51.1K estimated branded searches, -0.58% vs prior month. Share -1.5 points.
2.
UpKeep25.6%
Held 2nd. 27.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Limble15.2%
Held 3rd. 16.1K estimated branded searches, +15.9% vs prior month. Share +1.7 points.
4.
Fiix8.4%
Held 4th. 8.9K estimated branded searches, -3% vs prior month. Share -0.5 points.
2.7%
Held 5th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.9 points.
Compare search popularity between leading brands

MaintainX vs UpKeep: compare search popularity
MaintainX vs Limble: compare search popularity
MaintainX vs Fiix: compare search popularity
MaintainX vs Asset Essentials: compare search popularity
UpKeep vs Limble: compare search popularity
UpKeep vs Fiix: compare search popularity
UpKeep vs Asset Essentials: compare search popularity
Limble vs Fiix: compare search popularity
Limble vs Asset Essentials: compare search popularity
Fiix vs Asset Essentials: compare search popularity- Compare any of these brands
Which brand is most popular in search among CMMS software worldwide?
5 brands
In August 2026, MaintainX was the most searched among CMMS software worldwide, with an estimated 51.1K branded searches and 48.1% estimated Share of Search within this set. UpKeep is in 2nd place, 22.5 percentage points behind at 25.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 36.1% → 48.1% | 49.6%Jul 2026 | 36.1%Oct 2025 | 1st | |
| 35.3% → 25.6% | 36.2%Dec 2025 | 20%May 2026 | 2nd | |
| 14.6% → 15.2% | 18.6%Mar 2026 | 10.8%May 2026 | 3rd | |
| 10.2% → 8.4% | 21.7%May 2026 | 8.4%Aug 2026 | 4th | |
| 3.8% → 2.7% | 3.8%Oct 2025 | 1.2%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, MaintainX’s estimated Share of Search among CMMS software worldwide increased from 36.1% to 48.1%.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among CMMS software worldwide decreased from 35.3% to 25.6%.
- Across the 11 months ending August 2026, Limble’s estimated Share of Search among CMMS software worldwide increased from 14.6% to 15.2%.
- Across the 11 months ending August 2026, Fiix’s estimated Share of Search among CMMS software worldwide decreased from 10.2% to 8.4%.
- Across the 11 months ending August 2026, Asset Essentials’ estimated Share of Search among CMMS software worldwide decreased from 3.8% to 2.7%.
- Across the 11 months ending August 2026, MaintainX’s estimated Share of Search among CMMS software worldwide peaked at 49.6% in July 2026 and was lowest at 36.1% in October 2025.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among CMMS software worldwide peaked at 36.2% in December 2025 and was lowest at 20% in May 2026.
- Across the 11 months ending August 2026, Limble’s estimated Share of Search among CMMS software worldwide peaked at 18.6% in March 2026 and was lowest at 10.8% in May 2026.
- Across the 11 months ending August 2026, Fiix’s estimated Share of Search among CMMS software worldwide peaked at 21.7% in May 2026 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, Asset Essentials’ estimated Share of Search among CMMS software worldwide peaked at 3.8% in October 2025 and was lowest at 1.2% in May 2026.
How did search popularity change for CMMS software worldwide in August 2026?
5 changes

In August 2026, Limble gained estimated Share of Search among CMMS software worldwide, from 13.4% to 15.2%.

In August 2026, Asset Essentials gained estimated Share of Search among CMMS software worldwide, from 1.8% to 2.7%.

In August 2026, MaintainX lost estimated Share of Search among CMMS software worldwide, from 49.6% to 48.1%.

In August 2026, UpKeep lost estimated Share of Search among CMMS software worldwide, from 26.3% to 25.6%.

Fiix’s estimated Share of Search among CMMS software worldwide has lost ground for 3 months in a row, from 21.7% to 8.4% in August 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.