IBM Maximo vs UpKeep:Which is more popular by branded search?
In August 2026, UpKeep had more branded searches than IBM Maximo among asset management software worldwide. UpKeep was estimated to have 27.2K branded searches compared to IBM Maximo’s 14.8K, and held a 46.5% Share of Search versus IBM Maximo’s 25.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IBM Maximo or UpKeep?
Compare the systems used to track physical assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpKeep, IBM Maximo. The figures are in the table below the chart.
View monthly share of search table
| Month | UpKeep | IBM Maximo | Fiix | Asset Panda | EZOfficeInventory |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 25.7% | 13.7% | 11.6% | 1.9% |
| Nov 2025 | 46.2% | 25.2% | 15.4% | 11.4% | 1.8% |
| Dec 2025 | 50% | 22.3% | 13.9% | 12.3% | 1.5% |
| Jan 2026 | 45.2% | 24.5% | 15% | 13.6% | 1.8% |
| Feb 2026 | 40.3% | 26.8% | 16.2% | 14.9% | 1.9% |
| Mar 2026 | 44.8% | 24.3% | 15.6% | 13.5% | 1.7% |
| Apr 2026 | 41.7% | 27.7% | 16.5% | 12.5% | 1.5% |
| May 2026 | 32.4% | 21.5% | 35.3% | 9.8% | 1% |
| Jun 2026 | 36.8% | 24.5% | 26.3% | 11.1% | 1.4% |
| Jul 2026 | 43.7% | 29.1% | 14.8% | 10.8% | 1.6% |
| Aug 2026 | 46.5% | 25.3% | 15.3% | 11.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the IBM Maximo and UpKeep comparison changed over the last 12 months?
3 findings
- UpKeep was ahead of IBM Maximo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IBM Maximo’s estimated Share of Search among asset management software worldwide moved from 25.7% to 25.3%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among asset management software worldwide moved from 47.2% to 46.5%, and its estimated monthly branded searches moved from 40.7K to 27.2K.
How did search popularity change for asset management software worldwide in August 2026?
2 changes
In August 2026, UpKeep gained estimated Share of Search among asset management software worldwide, from 43.7% to 46.5%.
In August 2026, IBM Maximo lost estimated Share of Search among asset management software worldwide, from 29.1% to 25.3%.
How each brand is measured
Brandwave collects information about searches that people make online using IBM Maximo’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IBM Maximo
1 branded search term
- ibm maximo
UpKeep
4 branded search terms
- cmms upkeep
- upkeep cmms
- upkeep com
- upkeep maintenance software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.