MaintainX vs UpKeep:Which is more popular by branded search?
In August 2026, MaintainX had more branded searches than UpKeep among maintenance management platforms worldwide. MaintainX was estimated to have 51.1K branded searches compared to UpKeep’s 27.2K, and held a 42.3% Share of Search versus UpKeep’s 22.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, MaintainX or UpKeep?
Compare tools for maintenance work orders, preventive tasks and equipment records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MaintainX, UpKeep. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | eMaint | Limble | Fiix |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 29.8% | 18.7% | 12.4% | 8.6% |
| Nov 2025 | 34.5% | 27.6% | 17.3% | 11.5% | 9.2% |
| Dec 2025 | 31.3% | 30.1% | 18.4% | 11.8% | 8.4% |
| Jan 2026 | 34% | 26.8% | 16.7% | 13.6% | 8.9% |
| Feb 2026 | 35.9% | 23.1% | 17.6% | 14.2% | 9.2% |
| Mar 2026 | 36.6% | 23.8% | 15.2% | 16% | 8.3% |
| Apr 2026 | 41.3% | 21.9% | 17% | 11.2% | 8.7% |
| May 2026 | 40.5% | 17.5% | 13.6% | 9.4% | 19% |
| Jun 2026 | 40.9% | 17.8% | 13.9% | 14.7% | 12.7% |
| Jul 2026 | 41.8% | 22.1% | 17.2% | 11.3% | 7.5% |
| Aug 2026 | 42.3% | 22.5% | 14.4% | 13.3% | 7.4% |
| Sep 2026 | — | — | — | — | — |
How has the MaintainX and UpKeep comparison changed over the last 12 months?
3 findings
- MaintainX was ahead of UpKeep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MaintainX’s estimated Share of Search among maintenance management platforms worldwide moved from 30.5% to 42.3%, and its estimated monthly branded searches moved from 41.6K to 51.1K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among maintenance management platforms worldwide moved from 29.8% to 22.5%, and its estimated monthly branded searches moved from 40.7K to 27.2K.
How did search popularity change for maintenance management platforms worldwide in August 2026?
2 changes
In August 2026, MaintainX gained estimated Share of Search among maintenance management platforms worldwide, from 41.8% to 42.3%.
UpKeep’s estimated Share of Search among maintenance management platforms worldwide has gained ground for 3 months in a row, from 17.5% to 22.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MaintainX’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.