eMaint vs UpKeep:Which is more popular by branded search?
In August 2026, UpKeep had more branded searches than eMaint among maintenance management platforms worldwide. UpKeep was estimated to have 27.2K branded searches compared to eMaint’s 17.4K, and held a 22.5% Share of Search versus eMaint’s 14.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, eMaint or UpKeep?
Compare tools for maintenance work orders, preventive tasks and equipment records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpKeep, eMaint. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | eMaint | Limble | Fiix |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 29.8% | 18.7% | 12.4% | 8.6% |
| Nov 2025 | 34.5% | 27.6% | 17.3% | 11.5% | 9.2% |
| Dec 2025 | 31.3% | 30.1% | 18.4% | 11.8% | 8.4% |
| Jan 2026 | 34% | 26.8% | 16.7% | 13.6% | 8.9% |
| Feb 2026 | 35.9% | 23.1% | 17.6% | 14.2% | 9.2% |
| Mar 2026 | 36.6% | 23.8% | 15.2% | 16% | 8.3% |
| Apr 2026 | 41.3% | 21.9% | 17% | 11.2% | 8.7% |
| May 2026 | 40.5% | 17.5% | 13.6% | 9.4% | 19% |
| Jun 2026 | 40.9% | 17.8% | 13.9% | 14.7% | 12.7% |
| Jul 2026 | 41.8% | 22.1% | 17.2% | 11.3% | 7.5% |
| Aug 2026 | 42.3% | 22.5% | 14.4% | 13.3% | 7.4% |
| Sep 2026 | — | — | — | — | — |
How has the eMaint and UpKeep comparison changed over the last 12 months?
3 findings
- UpKeep was ahead of eMaint in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eMaint’s estimated Share of Search among maintenance management platforms worldwide moved from 18.7% to 14.4%, and its estimated monthly branded searches moved from 25.6K to 17.4K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among maintenance management platforms worldwide moved from 29.8% to 22.5%, and its estimated monthly branded searches moved from 40.7K to 27.2K.
How did search popularity change for maintenance management platforms worldwide in August 2026?
2 changes
In August 2026, eMaint lost estimated Share of Search among maintenance management platforms worldwide, from 17.2% to 14.4%.
UpKeep’s estimated Share of Search among maintenance management platforms worldwide has gained ground for 3 months in a row, from 17.5% to 22.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using eMaint’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.