Brandwave

IBM Maximo vs UpKeep:Which is more popular?

In September 2026, UpKeep had more branded searches than IBM Maximo among CMMS software worldwide. UpKeep had about 27,100 branded searches, while IBM Maximo had 18,100. UpKeep made up 25.7% of all CMMS software searches we track, and IBM Maximo accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about CMMS software, IBM Maximo and UpKeep each appeared in four of the five answers. UpKeep was mentioned before IBM Maximo in four out of five answers.

Among CMMS software worldwide in September 2026

Who do people search for more?

UpKeep, about 50% more searches than IBM Maximo

UpKeep 27.1K searchesIBM Maximo 18.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

IBM Maximo in 4 of 5UpKeep in 4 of 5

Who does AI recommend more?

UpKeep, named ahead of IBM Maximo in 4 of 5 answers

UpKeep first in 4IBM Maximo first in 1

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Top CMMS software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IBM Maximo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UpKeep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. UpKeep was listed before IBM Maximo in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MaintainX1st
  2. Limble2nd
  3. UpKeep3rd
  4. Fiix4th
  5. IBM Maximo5th
  6. FMX6th
  7. Asset Essentials–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asset Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMMS software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is IBM Maximo or UpKeep more popular in search?

This chart shows how often people search Google for IBM Maximo and UpKeep by name. Each line represents a brand's share of searches for all seven CMMS software we track, month by month, from English-language searches worldwide.

IBM Maximo and UpKeep among CMMS software worldwide, by month

Share of searches by month for UpKeep, IBM Maximo. The figures are in the table below the chart.

View monthly share of searches table
MonthMaintainXUpKeepIBM MaximoFiixAsset EssentialsFMXLimble
Oct 202534.2%34.2%18.7%8.9%3.7%0.18%0.04%
Nov 202539%31.9%17.4%9.6%1.8%0.16%0.04%
Dec 202536.4%36.4%16.3%9%1.8%0.19%0.05%
Jan 202639%31.9%17.4%9.6%1.8%0.16%0.05%
Feb 202641.4%27.7%18.5%10.2%1.9%0.21%0.04%
Mar 202643.7%29.2%16%9.3%1.7%0.19%0.06%
Apr 202646.3%25.4%16.9%9.4%1.8%0.2%0.07%
May 202644.4%19.9%13.3%21.1%1.2%0.1%0.04%
Jun 202647.8%21.4%14.3%14.8%1.5%0.17%0.06%
Jul 202647%25.7%17.2%8.1%1.8%0.16%0.05%
Aug 202648.2%26.4%14.4%8%2.8%0.17%0.04%
Sep 202646.9%25.7%17.1%7.8%2.3%0.16%0.05%

How has the IBM Maximo and UpKeep comparison changed over the last 12 months?

3 findings
  • UpKeep was ahead of IBM Maximo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IBM Maximo’s share of searches among CMMS software worldwide moved from 18.7% to 17.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, UpKeep’s share of searches among CMMS software worldwide moved from 34.2% to 25.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for CMMS software worldwide in September 2026?

2 changes

  1. In September 2026, IBM Maximo gained share of searches among CMMS software worldwide, from 14.4% to 17.1%.

  2. In September 2026, UpKeep lost share of searches among CMMS software worldwide, from 26.4% to 25.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IBM Maximo’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IBM Maximo

1 branded search term

  • ibm maximo

UpKeep

2 branded search terms

  • cmms upkeep
  • upkeep cmms

How the Brand Demand Index is measured

Other head-to-heads among CMMS software

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