IBM Maximo vs UpKeep:Which is more popular?
In September 2026, UpKeep had more branded searches than IBM Maximo among maintenance management software worldwide. UpKeep had about 27,200 branded searches, while IBM Maximo had 18,100. UpKeep made up 22.2% of all maintenance management software searches we track, and IBM Maximo accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about maintenance management software, IBM Maximo and UpKeep each appeared in four of the five answers. UpKeep was mentioned before IBM Maximo in three out of five answers.
Who do people search for more?
UpKeep, about 50% more searches than IBM Maximo
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
UpKeep, named ahead of IBM Maximo in 3 of 5 answers
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Top maintenance management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IBM Maximo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UpKeep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. UpKeep was listed before IBM Maximo in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
eMaint3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about maintenance management software
5 answers
Asked ChatGPT
“Which maintenance management platform should I use?”
Asked ChatGPT
“What are the best maintenance management platforms?”
Asked ChatGPT
“What's the best maintenance management platform for a maintenance team?”
Searched Google, AI Overview
“maintenance management software”
Searched Google, AI Overview
“cmms software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is IBM Maximo or UpKeep more popular in search?
This chart shows how often people search Google for IBM Maximo and UpKeep by name. Each line represents a brand's share of searches for all six maintenance management software we track, month by month, from English-language searches worldwide.
Share of searches by month for UpKeep, IBM Maximo. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaintainX | UpKeep | IBM Maximo | Limble | Fiix | eMaint |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.3% | 16% | 12.1% | 8.5% | 4.2% |
| Nov 2025 | 34% | 27.1% | 14.8% | 11.3% | 9% | 3.8% |
| Dec 2025 | 31.8% | 30.6% | 13.6% | 12% | 8.5% | 3.5% |
| Jan 2026 | 33.5% | 26.4% | 14.3% | 13.4% | 8.8% | 3.7% |
| Feb 2026 | 35.3% | 22.7% | 15.1% | 14% | 9.1% | 3.8% |
| Mar 2026 | 36% | 23.4% | 12.7% | 15.8% | 8.2% | 4% |
| Apr 2026 | 40.5% | 21.4% | 14.2% | 10.9% | 8.5% | 4.3% |
| May 2026 | 39.9% | 17.2% | 11.4% | 9.3% | 18.7% | 3.5% |
| Jun 2026 | 40.2% | 17.6% | 11.7% | 14.4% | 12.5% | 3.6% |
| Jul 2026 | 41% | 21.7% | 14.4% | 11.1% | 7.4% | 4.4% |
| Aug 2026 | 41.7% | 22.2% | 12.1% | 13.1% | 7.3% | 3.6% |
| Sep 2026 | 41.5% | 22.2% | 14.8% | 10.7% | 7.2% | 3.6% |
How has the IBM Maximo and UpKeep comparison changed over the last 12 months?
3 findings
- UpKeep was ahead of IBM Maximo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IBM Maximo’s share of searches among maintenance management software worldwide moved from 16% to 14.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, UpKeep’s share of searches among maintenance management software worldwide moved from 29.3% to 22.2%, and its estimated monthly branded searches moved from 40.7K to 27.2K.
How did search popularity change for maintenance management software worldwide in September 2026?
2 changes
In September 2026, IBM Maximo overtook Limble to rank 3rd among maintenance management software worldwide, with 14.8% of the searches.
UpKeep’s share of searches among maintenance management software worldwide has gained ground for 3 months in a row, from 17.6% to 22.2% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using IBM Maximo’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IBM Maximo
1 branded search term
- ibm maximo
UpKeep
4 branded search terms
- cmms upkeep
- upkeep cmms
- upkeep com
- upkeep maintenance software
Other head-to-heads among maintenance management software
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