Fiix vs UpKeep:Which is more popular?
In September 2026, UpKeep had more branded searches than Fiix among maintenance management software worldwide. UpKeep had about 27,200 branded searches, while Fiix had 8,890. UpKeep made up 22.2% of all maintenance management software searches we track, and Fiix accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about maintenance management software, Fiix appeared in all five answers and UpKeep in four. Fiix was mentioned before UpKeep in three out of five answers.
Follow Fiix vs UpKeep and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top maintenance management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiix appeared in all five answers. UpKeep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fiix was listed before UpKeep in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MaintainX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Limble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UpKeep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IBM Maximo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
eMaint3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about maintenance management software
5 answers
Asked ChatGPT
“Which maintenance management platform should I use?”
Asked ChatGPT
“What are the best maintenance management platforms?”
Asked ChatGPT
“What's the best maintenance management platform for a maintenance team?”
Searched Google, AI Overview
“maintenance management software”
Searched Google, AI Overview
“cmms software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fiix or UpKeep more popular in search?
This chart shows how often people search Google for Fiix and UpKeep by name. Each line represents a brand's share of searches for all six maintenance management software we track, month by month, from English-language searches worldwide.
Share of searches by month for UpKeep, Fiix. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaintainX | UpKeep | IBM Maximo | Limble | Fiix | eMaint |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.3% | 16% | 12.1% | 8.5% | 4.2% |
| Nov 2025 | 34% | 27.1% | 14.8% | 11.3% | 9% | 3.8% |
| Dec 2025 | 31.8% | 30.6% | 13.6% | 12% | 8.5% | 3.5% |
| Jan 2026 | 33.5% | 26.4% | 14.3% | 13.4% | 8.8% | 3.7% |
| Feb 2026 | 35.3% | 22.7% | 15.1% | 14% | 9.1% | 3.8% |
| Mar 2026 | 36% | 23.4% | 12.7% | 15.8% | 8.2% | 4% |
| Apr 2026 | 40.5% | 21.4% | 14.2% | 10.9% | 8.5% | 4.3% |
| May 2026 | 39.9% | 17.2% | 11.4% | 9.3% | 18.7% | 3.5% |
| Jun 2026 | 40.2% | 17.6% | 11.7% | 14.4% | 12.5% | 3.6% |
| Jul 2026 | 41% | 21.7% | 14.4% | 11.1% | 7.4% | 4.4% |
| Aug 2026 | 41.7% | 22.2% | 12.1% | 13.1% | 7.3% | 3.6% |
| Sep 2026 | 41.5% | 22.2% | 14.8% | 10.7% | 7.2% | 3.6% |
How has the Fiix and UpKeep comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fiix took it in May 2026, UpKeep took it in June 2026.
- Across the 12 months ending September 2026, Fiix’s share of searches among maintenance management software worldwide moved from 8.5% to 7.2%, and its estimated monthly branded searches moved from 11.8K to 8.9K.
- Across the 12 months ending September 2026, UpKeep’s share of searches among maintenance management software worldwide moved from 29.3% to 22.2%, and its estimated monthly branded searches moved from 40.7K to 27.2K.
How did search popularity change for maintenance management software worldwide in September 2026?
2 changes
UpKeep’s share of searches among maintenance management software worldwide has gained ground for 3 months in a row, from 17.6% to 22.2% in September 2026.
Fiix’s share of searches among maintenance management software worldwide has lost ground for 3 months in a row, from 12.5% to 7.2% in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fiix’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among maintenance management software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.