Brandwave

FMX vs UpKeep:Which is more popular?

In September 2026, FMX had more branded searches than UpKeep among facility management software worldwide. FMX had about 170 branded searches, while UpKeep had 20. FMX made up 0.14% of all facility management software searches we track, and UpKeep accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about facility management software, FMX appeared in four of the five answers and UpKeep in two. FMX was mentioned before UpKeep in three out of four answers that named either.

Among facility management software worldwide in September 2026

Who do people search for more?

FMX, about 9 searches for every 1 for UpKeep

FMX 170 searchesUpKeep 20 searches

Who does AI mention more?

FMX, mentioned in 4 of 5 answers, UpKeep in 2

FMX in 4 of 5UpKeep in 2 of 5

Who does AI recommend more?

FMX, named ahead of UpKeep in 3 of 4 answers

FMX first in 3UpKeep first in 1

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Top facility management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FMX was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. UpKeep was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FMX was listed before UpKeep in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MaintainX1st
  2. FMX2nd
  3. Limble3rd
  4. IBM Maximo4th
  5. Planon5th
  6. UpKeep6th
  7. ServiceChannel7th
  8. Hippo8th
  9. Corrigo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MaintainX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FMX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceChannel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IBM Maximo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Limble3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpKeep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hippo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corrigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facility management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FMX or UpKeep more popular in search?

This chart shows how often people search Google for FMX and UpKeep by name. Each line represents a brand's share of searches for all nine facility management software we track, month by month, from English-language searches worldwide.

FMX and UpKeep among facility management software worldwide, by month

Share of searches by month for FMX, UpKeep. The figures are in the table below the chart.

View monthly share of searches table
MonthMaintainXServiceChannelCorrigoIBM MaximoPlanonHippoFMXLimbleUpKeep
Oct 202534.1%18.7%15.2%18.7%12.4%0.64%0.18%0.04%0.03%
Nov 202536.7%16.4%16.4%16.4%13.4%0.56%0.15%0.04%0.03%
Dec 202533.9%22.7%15.1%15.1%12.4%0.53%0.17%0.05%0.02%
Jan 202635.4%19.4%15.8%15.8%12.9%0.48%0.15%0.04%0.03%
Feb 202636.2%19.9%16.2%16.2%10.8%0.47%0.19%0.04%0.02%
Mar 202640.1%18%14.7%14.7%12%0.37%0.17%0.06%0.03%
Apr 202641.1%18.4%15%15%10%0.24%0.17%0.06%0.02%
May 202646%16.9%13.8%13.8%9.2%0.27%0.11%0.04%0.02%
Jun 202646%16.9%13.8%13.8%9.2%0.18%0.16%0.05%0.02%
Jul 202641.1%18.4%15%15%10%0.21%0.14%0.04%<0.01%
Aug 202642.3%19%15.5%12.6%10.3%0.15%0.15%0.03%<0.01%
Sep 202640.2%18%14.7%14.7%12%0.21%0.14%0.04%0.02%

How has the FMX and UpKeep comparison changed over the last 12 months?

3 findings
  • FMX was ahead of UpKeep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FMX’s share of searches among facility management software worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 210 to 170.
  • Across the 12 months ending September 2026, UpKeep’s share of searches among facility management software worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for facility management software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for UpKeep worldwide fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

  2. Estimated monthly branded searches for FMX worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FMX’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FMX

1 branded search term

  • fmx software

UpKeep

1 branded search term

  • cmms upkeep

How the Brand Demand Index is measured

Other head-to-heads among facility management software

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