How popular isTimberland in search?
In September 2026, there were an estimated 2.2M branded searches for Timberland worldwide which is down 33.1% over the last 12 months. Timberland holds 19.1% estimated Share of Search among dress boots brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Timberland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 2nd of 7 | 19.1% | Shown below |
| Boot brands | 2nd of 6 | 19.7% | Show ranking |
| Boots | 2nd of 6 | 19.7% | Show ranking |
| Steel toe boot brands | 1st of 7 | 38.8% | Show ranking |
| Men's boot brands | 1st of 3 | 76.7% | Show ranking |
Which dress boots brands compete with Timberland?
Share of Search by month for UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 3.9% | 8.8% | 3.9% | 1.4% |
| Nov 2025 | 60.6% | 18.3% | 6.7% | 3.7% | 5.5% | 3.7% | 1.6% |
| Dec 2025 | 59.4% | 17.9% | 6.6% | 4.4% | 6.6% | 3.6% | 1.6% |
| Jan 2026 | 47.7% | 21.4% | 9.6% | 4.3% | 11.7% | 3.5% | 1.9% |
| Feb 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 8.7% | 3.9% | 1.7% |
| Mar 2026 | 29.1% | 19.4% | 15.9% | 7.1% | 23.8% | 3.2% | 1.4% |
| Apr 2026 | 25.5% | 25.5% | 20.9% | 9.4% | 13.9% | 3.4% | 1.5% |
| May 2026 | 31.8% | 26% | 21.3% | 9.5% | 6.4% | 3.5% | 1.6% |
| Jun 2026 | 29.4% | 24.1% | 24.1% | 10.8% | 7.2% | 3.2% | 1.2% |
| Jul 2026 | 32.6% | 26.7% | 21.9% | 8% | 6.6% | 2.9% | 1.3% |
| Aug 2026 | 42.2% | 23.1% | 18.9% | 6.9% | 4.6% | 3.1% | 1.1% |
| Sep 2026 | 52.3% | 19.1% | 12.8% | 5.8% | 4.7% | 3.8% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 6.1M | +49.6% | +10.1 points | |
| 2, held 2nd | 19.1% | 2.2M | 0% | -4 points | |
| 3, held 3rd | 12.8% | 1.5M | -18% | -6.1 points | |
| 4, held 4th | 5.8% | 673K | 0% | -1.2 points | |
| 5, held 5th | 4.7% | 550K | +22.2% | +0.1 points | |
| 6, held 6th | 3.8% | 450K | +49.5% | +0.7 points | |
| 7, held 7th | 1.4% | 165K | +50% | +0.3 points |
1.
UGG
52.3%
Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +10.1 points.
19.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -4 points.
3.
Clarks12.8%
Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -6.1 points.
4.
Ariat5.8%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.
Red Wing4.7%
Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
3.8%
Held 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
7.
Sorel
1.4%
Held 7th. 165K estimated branded searches, +50% vs prior month. Share +0.3 points.
Compare search popularity between Timberland and its closest rivals
How has branded search demand for Timberland changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Timberland worldwide fell from 3.4M to 2.2M.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among dress boots brands worldwide peaked at 26.7% in July 2026 and was lowest at 17.9% in December 2025.
How did search popularity change for dress boots brands worldwide in September 2026?
6 changes
In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.
In September 2026, Blundstone gained estimated Share of Search among dress boots brands worldwide, from 3.1% to 3.8%.
In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.
In September 2026, Timberland lost estimated Share of Search among dress boots brands worldwide, from 23.1% to 19.1%.
In September 2026, Ariat lost estimated Share of Search among dress boots brands worldwide, from 6.9% to 5.8%.
Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026.
How is Timberland measured?
Brandwave collects information about searches that people make online using Timberland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- timberland
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Is Timberland your brand?
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