Brandwave

How popular isTamiya in search?

In August 2026, there were an estimated 165K branded searches for Tamiya worldwide which is down 17.9% over the last 11 months. Tamiya holds 21.7% estimated Share of Search among model kit manufacturers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trumpeter59.2%
  2. Tamiya21.7%
  3. Revell6.5%
  4. Airfix5.3%
  5. Hasegawa4.4%
  6. Italeri2.9%
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Where does Tamiya compete?

Tamiya is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Model kit manufacturers2nd of 621.7%Shown below
RC car brands2nd of 533.8%Show ranking
Model kit brands1st of 553.2%Show ranking

Which model kit manufacturers compete with Tamiya?

Tamiya against model kit manufacturers worldwide, by month

Share of Search by month for Trumpeter, Tamiya, Revell, Airfix, Hasegawa, Italeri. The figures are in the table below the chart.

View monthly share of search table
MonthTrumpeterTamiyaRevellAirfixHasegawaItaleri
Oct 202554.3%24.3%7.3%6%4.9%3.3%
Nov 202551%22.8%10.2%8.4%4.6%3.1%
Dec 202551.4%23%10.3%6.9%4.6%3.8%
Jan 202651.6%23%8.5%8.5%4.6%3.8%
Feb 202652.3%23.5%8.6%7%4.7%3.9%
Mar 202657.3%21%7.7%6.3%4.2%3.5%
Apr 202653.5%24%7.2%7.2%4.8%3.2%
May 202658.8%21.6%6.5%5.3%4.3%3.5%
Jun 202650.5%27.7%6.8%6.8%4.5%3.7%
Jul 202649.7%27.3%8.2%6.7%4.5%3.7%
Aug 202659.2%21.7%6.5%5.3%4.4%2.9%
Sep 2026——————

  1. 1.Trumpeter

    59.2%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +9.5 points.

  2. 2.Tamiya

    21.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -5.6 points.

  3. 3.Revell

    6.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Airfix

    5.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Hasegawa

    4.4%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  6. 6.Italeri

    2.9%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare search popularity between Tamiya and its closest rivals

How has branded search demand for Tamiya changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tamiya worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit manufacturers worldwide decreased from 24.3% to 21.7%.
  • Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit manufacturers worldwide peaked at 27.7% in June 2026 and was lowest at 21% in March 2026.

How did search popularity change for model kit manufacturers worldwide in August 2026?

  1. In August 2026, Trumpeter gained estimated Share of Search among model kit manufacturers worldwide, from 49.7% to 59.2%.

  2. In August 2026, Tamiya lost estimated Share of Search among model kit manufacturers worldwide, from 27.3% to 21.7%.

  3. In August 2026, Revell lost estimated Share of Search among model kit manufacturers worldwide, from 8.2% to 6.5%.

  4. In August 2026, Airfix lost estimated Share of Search among model kit manufacturers worldwide, from 6.7% to 5.3%.

  5. In August 2026, Italeri lost estimated Share of Search among model kit manufacturers worldwide, from 3.7% to 2.9%.

  6. Estimated monthly branded searches for Hasegawa worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How is Tamiya measured?

Brandwave collects information about searches that people make online using Tamiya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tamiya

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How the Brand Demand Index is measured

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