Brandwave

Model kit manufacturers:Which brands are most popular in search?

In August 2026, Trumpeter was the most searched among model kit manufacturers worldwide, with an estimated 450K branded searches and 59.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trumpeter59.2%
  2. Tamiya21.7%
  3. Revell6.5%
  4. Airfix5.3%
  5. Hasegawa4.4%
  6. Italeri2.9%

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Share of SearchLeaderboard

Compare the model kit manufacturers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among model kit manufacturers worldwide, by month

Share of Search by month for Trumpeter, Tamiya, Revell, Airfix, Hasegawa, Italeri. The figures are in the table below the chart.

View monthly share of search table
MonthTrumpeterTamiyaRevellAirfixHasegawaItaleri
Oct 202554.3%24.3%7.3%6%4.9%3.3%
Nov 202551%22.8%10.2%8.4%4.6%3.1%
Dec 202551.4%23%10.3%6.9%4.6%3.8%
Jan 202651.6%23%8.5%8.5%4.6%3.8%
Feb 202652.3%23.5%8.6%7%4.7%3.9%
Mar 202657.3%21%7.7%6.3%4.2%3.5%
Apr 202653.5%24%7.2%7.2%4.8%3.2%
May 202658.8%21.6%6.5%5.3%4.3%3.5%
Jun 202650.5%27.7%6.8%6.8%4.5%3.7%
Jul 202649.7%27.3%8.2%6.7%4.5%3.7%
Aug 202659.2%21.7%6.5%5.3%4.4%2.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Trumpeter

    59.2%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +9.5 points.

  2. 2.Tamiya

    21.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -5.6 points.

  3. 3.Revell

    6.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Airfix

    5.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Hasegawa

    4.4%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  6. 6.Italeri

    2.9%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among model kit manufacturers worldwide?

In August 2026, Trumpeter was the most searched among model kit manufacturers worldwide, with an estimated 450K branded searches and 59.2% estimated Share of Search within this set. Tamiya is in 2nd place, 37.5 percentage points behind at 21.7% Share of Search.

Global model kit manufacturers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trumpeter54.3% → 59.2%59.2%Aug 202649.7%Jul 20261st
Tamiya24.3% → 21.7%27.7%Jun 202621%Mar 20262nd
Revell7.3% → 6.5%10.3%Dec 20256.5%May 20263rd
Airfix6% → 5.3%8.5%Jan 20265.3%May 20264th
Hasegawa4.9% → 4.4%4.9%Oct 20254.2%Mar 20265th
Italeri3.3% → 2.9%3.9%Feb 20262.9%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trumpeter’s estimated Share of Search among model kit manufacturers worldwide increased from 54.3% to 59.2%.
  • Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit manufacturers worldwide decreased from 24.3% to 21.7%.
  • Across the 11 months ending August 2026, Revell’s estimated Share of Search among model kit manufacturers worldwide decreased from 7.3% to 6.5%.
  • Across the 11 months ending August 2026, Airfix’s estimated Share of Search among model kit manufacturers worldwide decreased from 6% to 5.3%.
  • Across the 11 months ending August 2026, Hasegawa’s estimated Share of Search among model kit manufacturers worldwide decreased from 4.9% to 4.4%.
  • Across the 11 months ending August 2026, Trumpeter’s estimated Share of Search among model kit manufacturers worldwide peaked at 59.2% in August 2026 and was lowest at 49.7% in July 2026.
  • Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit manufacturers worldwide peaked at 27.7% in June 2026 and was lowest at 21% in March 2026.
  • Across the 11 months ending August 2026, Revell’s estimated Share of Search among model kit manufacturers worldwide peaked at 10.3% in December 2025 and was lowest at 6.5% in May 2026.
  • Across the 11 months ending August 2026, Airfix’s estimated Share of Search among model kit manufacturers worldwide peaked at 8.5% in January 2026 and was lowest at 5.3% in May 2026.
  • Across the 11 months ending August 2026, Italeri held steady: its estimated Share of Search among model kit manufacturers worldwide moved less than 0.5 percentage points.

How did search popularity change for model kit manufacturers worldwide in August 2026?

  1. In August 2026, Trumpeter gained estimated Share of Search among model kit manufacturers worldwide, from 49.7% to 59.2%.

  2. In August 2026, Tamiya lost estimated Share of Search among model kit manufacturers worldwide, from 27.3% to 21.7%.

  3. In August 2026, Revell lost estimated Share of Search among model kit manufacturers worldwide, from 8.2% to 6.5%.

  4. In August 2026, Airfix lost estimated Share of Search among model kit manufacturers worldwide, from 6.7% to 5.3%.

  5. In August 2026, Italeri lost estimated Share of Search among model kit manufacturers worldwide, from 3.7% to 2.9%.

  6. Estimated monthly branded searches for Hasegawa worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

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