Brandwave

Tamiya vs Traxxas:Which is more popular by branded search?

In August 2026, Traxxas had more branded searches than Tamiya among RC car brands worldwide. Traxxas was estimated to have 246K branded searches compared to Tamiya’s 165K, and held a 50.4% Share of Search versus Tamiya’s 33.8%. These are worldwide searches for English-language branded terms.

Share of Search among RC car brands worldwide in August 2026Which is more popular in search, Tamiya or Traxxas?
Tamiya33.8%165K searches
vs
Traxxas50.4%246K searches

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Which is more popular in search, Tamiya or Traxxas?

Compare the remote control car brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tamiya and Traxxas among RC car brands worldwide, by month

Share of Search by month for Traxxas, Tamiya. The figures are in the table below the chart.

View monthly share of search table
MonthTraxxasTamiyaArrmaLosiHPI Racing
Oct 202547.6%38.9%6.4%3.5%3.5%
Nov 202551.6%34.5%6.9%3.8%3.1%
Dec 202556.3%30.7%6.2%3.4%3.4%
Jan 202656.3%30.7%6.2%3.4%3.4%
Feb 202651.6%34.6%6.9%3.8%3.1%
Mar 202655.5%30.4%7.5%3.3%3.3%
Apr 202650.4%33.8%8.3%3.7%3.7%
May 202650.4%33.8%8.3%4.5%3%
Jun 202651.9%34.8%7%3.8%2.6%
Jul 202650.6%34%8.3%4.6%2.5%
Aug 202650.4%33.8%8.3%4.5%3%
Sep 2026—————

How has the Tamiya and Traxxas comparison changed over the last 12 months?

  • Traxxas was ahead of Tamiya in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among RC car brands worldwide moved from 38.9% to 33.8%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 11 months ending August 2026, Traxxas’ estimated Share of Search among RC car brands worldwide moved from 47.6% to 50.4%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for RC car brands worldwide in August 2026?

  1. Estimated monthly branded searches for Tamiya worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Tamiya’s and Traxxas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tamiya

1 branded search term

  • tamiya

Traxxas

1 branded search term

  • traxxas

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.