Brandwave

How popular isTraxxas in search?

In August 2026, there were an estimated 246K branded searches for Traxxas worldwide which held steady over the last 11 months. Traxxas holds 50.4% estimated Share of Search among RC car brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Traxxas50.4%
  2. Tamiya33.8%
  3. Arrma8.3%
  4. Losi4.5%
  5. HPI Racing3%
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Where does Traxxas compete?

Traxxas is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
RC car brands1st of 550.4%Shown below
Rc boat brands1st of 686.6%Show ranking

Which RC car brands compete with Traxxas?

Traxxas against RC car brands worldwide, by month

Share of Search by month for Traxxas, Tamiya, Arrma, Losi, HPI Racing. The figures are in the table below the chart.

View monthly share of search table
MonthTraxxasTamiyaArrmaLosiHPI Racing
Oct 202547.6%38.9%6.4%3.5%3.5%
Nov 202551.6%34.5%6.9%3.8%3.1%
Dec 202556.3%30.7%6.2%3.4%3.4%
Jan 202656.3%30.7%6.2%3.4%3.4%
Feb 202651.6%34.6%6.9%3.8%3.1%
Mar 202655.5%30.4%7.5%3.3%3.3%
Apr 202650.4%33.8%8.3%3.7%3.7%
May 202650.4%33.8%8.3%4.5%3%
Jun 202651.9%34.8%7%3.8%2.6%
Jul 202650.6%34%8.3%4.6%2.5%
Aug 202650.4%33.8%8.3%4.5%3%
Sep 2026—————

  1. 1.Traxxas

    50.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Tamiya

    33.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Arrma

    8.3%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Losi

    4.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.HPI Racing

    3%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

Compare search popularity between Traxxas and its closest rivals

How has branded search demand for Traxxas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Traxxas worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Traxxas’ estimated Share of Search among RC car brands worldwide increased from 47.6% to 50.4%.
  • Across the 11 months ending August 2026, Traxxas’ estimated Share of Search among RC car brands worldwide peaked at 56.3% in December 2025 and was lowest at 47.6% in October 2025.

How did search popularity change for RC car brands worldwide in August 2026?

  1. In August 2026, HPI Racing gained estimated Share of Search among RC car brands worldwide, from 2.5% to 3%.

  2. Estimated monthly branded searches for Losi worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  3. Estimated monthly branded searches for Arrma worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  4. Estimated monthly branded searches for Tamiya worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Traxxas measured?

Brandwave collects information about searches that people make online using Traxxas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • traxxas

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How the Brand Demand Index is measured

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