Brandwave

RC car brands:Which brands are most popular in search?

In August 2026, Traxxas was the most searched among RC car brands worldwide, with an estimated 246K branded searches and 50.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Traxxas50.4%
  2. Tamiya33.8%
  3. Arrma8.3%
  4. Losi4.5%
  5. HPI Racing3%

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Share of SearchLeaderboard

Compare the remote control car brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among RC car brands worldwide, by month

Share of Search by month for Traxxas, Tamiya, Arrma, Losi, HPI Racing. The figures are in the table below the chart.

View monthly share of search table
MonthTraxxasTamiyaArrmaLosiHPI Racing
Oct 202547.6%38.9%6.4%3.5%3.5%
Nov 202551.6%34.5%6.9%3.8%3.1%
Dec 202556.3%30.7%6.2%3.4%3.4%
Jan 202656.3%30.7%6.2%3.4%3.4%
Feb 202651.6%34.6%6.9%3.8%3.1%
Mar 202655.5%30.4%7.5%3.3%3.3%
Apr 202650.4%33.8%8.3%3.7%3.7%
May 202650.4%33.8%8.3%4.5%3%
Jun 202651.9%34.8%7%3.8%2.6%
Jul 202650.6%34%8.3%4.6%2.5%
Aug 202650.4%33.8%8.3%4.5%3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Traxxas

    50.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Tamiya

    33.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Arrma

    8.3%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Losi

    4.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.HPI Racing

    3%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among RC car brands worldwide?

In August 2026, Traxxas was the most searched among RC car brands worldwide, with an estimated 246K branded searches and 50.4% estimated Share of Search within this set. Tamiya is in 2nd place, 16.6 percentage points behind at 33.8% Share of Search.

Global RC car brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Traxxas47.6% → 50.4%56.3%Dec 202547.6%Oct 20251st
Tamiya38.9% → 33.8%38.9%Oct 202530.4%Mar 20262nd
Arrma6.4% → 8.3%8.3%Jul 20266.2%Dec 20253rd
Losi3.5% → 4.5%4.6%Jul 20263.3%Mar 20265th → 4th
HPI Racing3.5% → 3%3.7%Apr 20262.5%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Traxxas’ estimated Share of Search among RC car brands worldwide increased from 47.6% to 50.4%.
  • Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among RC car brands worldwide decreased from 38.9% to 33.8%.
  • Across the 11 months ending August 2026, Arrma’s estimated Share of Search among RC car brands worldwide increased from 6.4% to 8.3%.
  • Across the 11 months ending August 2026, Losi’s estimated Share of Search among RC car brands worldwide increased from 3.5% to 4.5%.
  • Across the 11 months ending August 2026, Traxxas’ estimated Share of Search among RC car brands worldwide peaked at 56.3% in December 2025 and was lowest at 47.6% in October 2025.
  • Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among RC car brands worldwide peaked at 38.9% in October 2025 and was lowest at 30.4% in March 2026.
  • Across the 11 months ending August 2026, Arrma’s estimated Share of Search among RC car brands worldwide peaked at 8.3% in July 2026 and was lowest at 6.2% in December 2025.
  • Across the 11 months ending August 2026, Losi’s estimated Share of Search among RC car brands worldwide peaked at 4.6% in July 2026 and was lowest at 3.3% in March 2026.
  • Across the 11 months ending August 2026, HPI Racing’s estimated Share of Search among RC car brands worldwide peaked at 3.7% in April 2026 and was lowest at 2.5% in July 2026.
  • Across the 11 months ending August 2026, Losi rose from 5th to 4th among RC car brands worldwide.
  • Across the 11 months ending August 2026, HPI Racing fell from 4th to 5th among RC car brands worldwide.

How did search popularity change for RC car brands worldwide in August 2026?

  1. In August 2026, HPI Racing gained estimated Share of Search among RC car brands worldwide, from 2.5% to 3%.

  2. Estimated monthly branded searches for Losi worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  3. Estimated monthly branded searches for Arrma worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  4. Estimated monthly branded searches for Tamiya worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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