Brandwave

How popular isAxial?

In September 2026, people searched for Axial by name about 12,100 times worldwide, a 49.4% increase from the previous year. These searches made up 2.6% of all global RC car brand searches, placing Axial seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about RC car brands, Axial appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Axial is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. TraxxasShare of searches 42.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. TamiyaShare of searches 34.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. ArrmaShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Team AssociatedShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. AxialShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top RC car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Axial was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Axial is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrma1st
  2. Traxxas2nd
  3. Losi3rd
  4. Axial4th
  5. Team Associated5th
  6. Tamiya6th
  7. HPI Racing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traxxas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arrma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Losi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axial3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Team Associated2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamiya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HPI Racing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about RC car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which RC car brands compete with Axial?

Axial against RC car brands worldwide, by month

Share of searches by month for Traxxas, Tamiya, Arrma, Team Associated, HPI Racing, Losi, Axial. The figures are in the table below the chart.

View monthly share of searches table
MonthTraxxasTamiyaArrmaTeam AssociatedHPI RacingLosiAxial
Oct 202544.1%36.1%5.9%5.9%3.2%3.2%1.5%
Nov 202548.1%32.1%6.5%5.3%2.9%3.5%1.6%
Dec 202552.6%28.8%5.8%4.7%3.2%3.2%1.7%
Jan 202652.1%28.5%5.7%5.7%3.1%3.1%1.7%
Feb 202647.3%31.7%6.4%6.4%2.8%3.5%1.9%
Mar 202651.4%28.2%6.9%5.7%3.1%3.1%1.7%
Apr 202646.5%31.2%7.7%6.3%3.4%3.4%1.5%
May 202647%31.5%7.7%5.2%2.8%4.2%1.5%
Jun 202648.3%32.4%6.5%5.3%2.4%3.6%1.6%
Jul 202647.1%31.6%7.7%5.2%2.3%4.2%1.9%
Aug 202646.8%31.4%7.7%5.2%2.8%4.2%1.9%
Sep 202642.4%34.8%7%5.7%3.8%3.8%2.6%

  1. 1.Traxxas

    42.4%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  2. 2.Tamiya

    34.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +3.4 points.

  3. 3.Arrma

    7%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  4. 4.Team Associated

    5.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.HPI Racing

    3.8%

    Moved from 6th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  6. 6.Losi

    3.8%

    Moved from 5th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Axial

    2.6%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

Compare popularity between Axial and its closest rivals

Every comparison with Axial

6 comparisons

How has branded search demand for Axial changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Axial worldwide rose from 8.1K to 12.1K.
  • Across the 12 months ending September 2026, Axial’s share of searches among RC car brands worldwide increased from 1.5% to 2.6%.

How did search popularity change for RC car brands worldwide in September 2026?

6 changes

  1. In September 2026, HPI Racing overtook Losi to rank 5th among RC car brands worldwide, with 3.8% of the searches.

  2. In September 2026, Tamiya gained share of searches among RC car brands worldwide, from 31.4% to 34.8%.

  3. In September 2026, Axial gained share of searches among RC car brands worldwide, from 1.9% to 2.6%.

  4. In September 2026, Team Associated gained share of searches among RC car brands worldwide, from 5.2% to 5.7%.

  5. In September 2026, Traxxas lost share of searches among RC car brands worldwide, from 46.8% to 42.4%.

  6. In September 2026, Arrma lost share of searches among RC car brands worldwide, from 7.7% to 7%.

How are Axial’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Axial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • axial rc

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How the Brand Demand Index is measured

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